What if your biggest growth bottleneck isn't your ads, your listings, or your products, but your brand? In this episode of The eCom Growth Show, Danan Coleman sits down with Kitty Lai, Founder & Creative Director of ME BRAND, to discuss why so many eCommerce brands plateau despite strong sales. With more than 20 years of experience leading creative teams for brands like Ted Baker and Cath Kidston, Kitty shares the branding principles that separate businesses that simply look good from those that scale successfully. From brand guidelines and packaging design to customer perception and team alignment, this conversation is packed with practical advice for Amazon sellers and eCommerce founders who want to build brands that customers remember and trust. Whether you're launching your first product or growing an established business, this episode will change the way you think about branding. 🔗 Connect with Kitty Lai Website: https://mebranddesign.com LinkedIn: https://www.linkedin.com/in/kittylaibranddesign Instagram: https://www.instagram.com/mebranddesign Facebook: https://www.facebook.com/mebranddesigns ⏱️ Timestamps 00:00 – Introduction 00:52 – Meet Kitty Lai & ME BRAND 01:37 – Why every brand needs brand guidelines 03:56 – Pantone, RGB, and CMYK explained 06:45 – Why branding matters more as you grow 07:09 – Why successful brands plateau despite strong sales 09:58 – Looking good vs. performing commercially 12:31 – Common branding mistakes founders make 15:51 – The danger of building a brand without a cohesive plan 18:58 – Why every growing brand needs a creative lead 23:47 – How to evolve your brand without losing your identity 26:43 – Where to connect with Kitty Lai #TheeComGrowthShow #BrandStrategy #PackagingDesign ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🎧 THE ECOM GROWTH SHOW — real, tactical growth strategies for Amazon & e-commerce sellers, straight from the experts in the trenches. New episodes weekly — subscribe so you do not miss one. ━━━━━━━━━━━━━━━━━━━━ 🚀 WORK WITH DANAN (AMAZON SELLERS) ━━━━━━━━━━━━━━━━━━━━ 🩺 eCom Triage — We remove negative Amazon product reviews on a pay-for-performance basis. You only pay for reviews we actually remove. Free ASIN audit: https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description 🛡️ Catalog Defender — 24/7 monitoring for the silent listing issues that quietly kill sales (suppressed Buy Box, split/lost reviews, orphaned ASINs, wrong browse nodes and more) + a ready-to-send fix template. Free ASIN audit: https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description ━━━━━━━━━━━━━━━━━━━━━━ 🏔️ OFF THE CLOCK — ADVENTURE WITH DANAN ━━━━━━━━━━━━━━━━━━━━━━ ▶️ YouTube: https://youtube.com/@AdventureWithDanan 📸 Instagram: https://www.instagram.com/adventurewithdanan 👥 Facebook: https://www.facebook.com/adventurewithdanan 🎙️ The Waypoint Unknown Podcast (w/ Jon Birkmire): https://www.youtube.com/@SunshineStateAdventureCo/podcasts ━━━━━━━━━━━━━━━━━━━━━━ 🔗 KEEP IN TOUCH — THE ECOM GROWTH SHOW ━━━━━━━━━━━━━━━━━━━━━━ 🌐 https://ecomgrowth.show 🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn 💼 https://www.linkedin.com/in/danancoleman 📸 https://www.instagram.com/ecomgrowthshow 👥 https://www.facebook.com/TheeComGrowthShow 🐦 https://x.com/eComGrowthShow 🎵 https://www.tiktok.com/@ecomgrowthshow ━━━━━━━━━━━━━━━━━━━━━ 👋 ABOUT DANAN ━━━━━━━━━━━━━━━━━━━━━ Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion. Discover: - The psychology of why we buy (even when we don’t know the brand!) - How exceptional packaging drives word of mouth - Mistakes brands make and how to fix them fast - Tactics for rebranding and reaching new audiences - Hands-on tips for building epic brand loyalty Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰ Timestamps: 00:00 - Why Packaging Isn’t Just a Pretty Box 00:53 - Unboxing Branding: The Guitar Vodka Mystery 03:05 - Designing for Legends: From High Street to Apple 12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston 19:13 - From Amazon Seller to Branding Mentor 22:15 - Branding Mistakes You Didn’t Know You’re Making 25:19 - The Emotional Science of Packaging 35:06 - When to Rebrand: How to Know It’s Time 48:33 - Packaging for Different Audiences: Brand House vs House of Brands 57:07 - Major Fails: Packaging and Brand Clarity 1:02:52 - Inspiration and Where Big Brands Begin Their Search This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing. #brandingsecrets #packagingdesign #ecommercetips

Is AI coming for your creative job? Or can it be your secret weapon? In this video, Lada Khazanov, co-founder of Talents Boutique Recruiting Agency, talks with Kitty Lai — Creative Director, International Speaker, and Founder of MiBrand — about the future of graphic design, branding, and Amazon business in 2025. 🎯 What you'll learn: – Why even top designers are turning to Amazon – The biggest branding mistakes sellers make (and how to fix them) – How to future-proof your creative career in the age of AI – 2025 graphic design trends: from fonts to sustainability – Why branding consistency is your competitive edge 0:00 – Intro: Meet Lada Khazanov & Kitty Lai 0:52 – Kitty’s journey: From factory floor to global brands 1:39 – From Ted Baker to Apple: Real-world design experience 3:33 – How Amazon reignited Kitty’s passion for design 4:46 – Becoming a mentor for Amazon FBA sellers 6:07 – Why Kitty sees design as a lifelong passion 7:10 – How graphic design has evolved in e-commerce 8:43 – Can AI replace human designers? 10:00 – How Kitty uses AI (and where it fails) 12:16 – Why brands still need human creativity 13:02 – A recruiter’s view: Why DIY design often fails 15:00 – Real talk: Frustrations with AI tools 17:05 – 2025 Design Trends: Sustainability, fonts & gradients 19:05 – Pinterest: A secret weapon for trend research 21:00 – Kitty’s branding and packaging services 23:06 – Client story: Branding mistake and how she fixed it 26:48 – Recruiters vs Designers: Similar struggles 27:08 – Advice for entrepreneurs launching on Amazon 28:24 – Why consistency beats trends in branding 29:02 – The power of mentorship and expert consultations 31:35 – Final thoughts & where to find Kitty and Lada 📩 Contacts Lada Khazanov +995 579 18 46 65 (WhatsApp, Telegram) E-mail: lada@talentsboutique.com Kitty Lai Facebook - https://www.facebook.com/kittyklai Useful Links: ✅ Follow Talents Boutique Agency: 🔸 LinkedIn: https://www.linkedin.com/company/talents-boutique-recruiting-agency 🔸 Facebook Page: https://www.facebook.com/TalentsBoutique ✅ FOR EMPLOYERS: 🔹 Join our Telegram channel with CVs & hiring tips: https://t.me/Hirewise 🔹 Join our WhatsApp group with CVs & hiring tips: https://chat.whatsapp.com/LejjJnfI1xX1iY2JYjYsLH 🔹 Book a free consultation on hiring: https://calendly.com/talents_boutique/40min ✅ FOR JOB SEEKERS: 🔸 Follow our Telegram channel with job offers: https://t.me/Talents_Boutique 🔸 Browse open positions: https://talents-boutique.hurma.work/public-vacancies 🔸 Contact our recruiters / Send your CV: recruiting@talentsboutique.com 👉 Like, subscribe, and share if you want to stay ahead of the design game in 2025!/ #AmazonSuspension #EcommerceCompliance #AmazonSellerTips #TalentsBoutique #AmazonAppeals

Strong visual branding is what sets successful Amazon sellers apart from the competition. In this video, you will learn practical design strategies for Amazon FBA listings, including how to choose fonts and colors, create effective layouts, and maintain brand consistency. Learn from expert Kitty Lai who shares her 20+ years of experience in design and branding. ____________ 🎬 Other related videos: ▶️ How To Create Amazon Images With ChatGPT In Seconds! https://youtu.be/FAuS1IcMSmA ▶️ Amazon FBA Brand Building Strategies - From Positioning To Packaging: https://youtu.be/kVzYlTk8xRw 👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com 👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons ____________ 🔶 Topics covered in the video: ➤ 00:00 Introduction to visual branding ➤ 00:23 About the guest ➤ 02:34 Why visual design matters for instant trust ➤ 03:01 Core visual elements that make brands stick ➤ 03:28 Typography fundamentals ➤ 03:56 Good vs bad fonts ➤ 06:00 The power of color in brand design ➤ 06:39 How color drives emotion and builds trust ➤ 08:00 Layout consistency across all touchpoints ➤ 08:39 Strategy vs style in design approach ➤ 10:14 Red flags when choosing a designer ➤ 13:24 Before and after design examples ➤ 16:05 When you need a brand audit ➤ 17:43 Practical takeaways ➤ 19:40 Understanding consistency across touchpoints ➤ 20:52 Tips for managing creatives in-house ➤ 23:04 Questions to ask potential designers ➤ 24:51 Contact Kitty Lai ➤ 26:36 Closing remarks ____________ 🔶 About KITTY LAI Kitty Lai is a Branding Specialist and the Founder of ME Brand - a Branding, Packaging and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working and managing design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through packaging, design and brand communication. 👉 Visit ME BRAND: www.mebranddesign.com ___________ 🔶 Video host - LISETT LEES Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently. 👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/ ____________ 🔶 About AUGUSTAS KLIGYS Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded hundreds of sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress. ____________ 🔶 About ORANGE KLIK Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience. 👉 Learn more about what we do: https://orangeklik.com/ #AmazonFBA #AmazonBranding #OrangeKlik

- 📈 What’s the easiest way to grow your brand on Amazon? Let's Madcapt show the right roadmap in less than 30 minutes — Book a free call: 👉https://calendly.com/madcapt-crew/30min 📌📌📌 On Amazon, customers can’t touch your product—they judge it in seconds by how it looks. That’s why packaging isn’t just a box—it’s your product’s first impression and a key trust signal. If it doesn’t look clean, premium, or clear, they scroll past—no matter how great the product inside is. In this episode of MADCAPT , I sit down with brand design expert Kitty Lai to break down how packaging and design influence what people buy. From product photos to listing layout, how things look shapes how people feel—and that drives clicks, trust, and conversions. Kitty shares simple, practical ways to improve your packaging and brand visuals—without needing a huge budget. From your listing to your A+ content and storefront, small changes in design can make a big difference in results. So,....If you're launching or improving a product and want to stand out, this episode will help you make smarter design choices that connect with customers—and get your product noticed. 🎯 Let's watch with your favorite Part: 00:00 - Introduction 03:30 - How Apple Product it's Different? 06:00 - Where Should You Need Invest First? 08:30 - How to build an brand Identity over the catalog? 10:30 - What's The Most Costly Mistakes Seller Make? 12:45 - Different between Minimalist VS Luxurious brand 17:30 - Best Approach For Product Packaging On Amazon 🏆 Who is MADCAPT? 🏆 We're more than just another Amazon agency. We’re a team of Amazon-driven professionals who’ve been in the trenches, helping brands achieve their profitable growth. With our expertise in PPC optimization and brand management, we don’t just aim to meet expectations – we exceed them! Our clients do not just see growth—they see transformation. With a proven track record of scaling businesses and increasing revenue on Amazon, we stay at the forefront of trends to ensure your brand is always one step ahead! At MADCAPT, we believe in the power of personalized strategies that really matter to solve your brands' unique challenges, And... If you're ready to stop wasting time on strategies that don't work and want results that truly matter for your brand. 📧 Why Hesitate - Contact us today! https://madcapt.com/contact-us/ 📲 Get the Latest Updates from Us: 👉🏻 Linkedin: (https://www.linkedin.com/company/madcaptlimited/) 👉🏻 Facebook: (https://www.linkedin.com/company/madcapt/) 🔔 If staying ahead of the game matters to you, hit subscribe and stay tuned for more upcoming videos! #amazonppc #amazonppctips #amazonfba #amazonseo #amazonproducts #amazonprime

🚀 Try PPC Assist (Amazon Ads Assistant) for free 👉 https://ppcassist.com/ 🔔 Each Monday, we interview an Amazon expert who shares their best tips. Subscribe and turn on the bell so you don’t miss out! 🚀 ____ Kitty's links: https://www.instagram.com/mebranddesign/ https://www.mebranddesign.com https://www.mebranddesign.com/brand-design-audit-offer In this episode of Expert Monday, I sit down with Kitty Lai, branding and packaging expert, to talk about what truly makes a product stand out on Amazon. We cover the impact of packaging on conversion, trust, and perceived value, and how even low-budget sellers can improve their brand image. Whether you're doing private label or launching your first product, this conversation will help you rethink your product presentation from day one.

Is AI coming for your creative job? Or can it be your secret weapon? In this video, Lada Khazanov, co-founder of Talents Boutique Recruiting Agency, talks with Kitty Lai — Creative Director, International Speaker, and Founder of MiBrand — about the future of graphic design, branding, and Amazon business in 2025. 🎯 What you'll learn: – Why even top designers are turning to Amazon – The biggest branding mistakes sellers make (and how to fix them) – How to future-proof your creative career in the age of AI – 2025 graphic design trends: from fonts to sustainability – Why branding consistency is your competitive edge 0:00 – Intro: Meet Lada Khazanov & Kitty Lai 0:52 – Kitty’s journey: From factory floor to global brands 1:39 – From Ted Baker to Apple: Real-world design experience 3:33 – How Amazon reignited Kitty’s passion for design 4:46 – Becoming a mentor for Amazon FBA sellers 6:07 – Why Kitty sees design as a lifelong passion 7:10 – How graphic design has evolved in e-commerce 8:43 – Can AI replace human designers? 10:00 – How Kitty uses AI (and where it fails) 12:16 – Why brands still need human creativity 13:02 – A recruiter’s view: Why DIY design often fails 15:00 – Real talk: Frustrations with AI tools 17:05 – 2025 Design Trends: Sustainability, fonts & gradients 19:05 – Pinterest: A secret weapon for trend research 21:00 – Kitty’s branding and packaging services 23:06 – Client story: Branding mistake and how she fixed it 26:48 – Recruiters vs Designers: Similar struggles 27:08 – Advice for entrepreneurs launching on Amazon 28:24 – Why consistency beats trends in branding 29:02 – The power of mentorship and expert consultations 31:35 – Final thoughts & where to find Kitty and Lada 📩 Contacts Lada Khazanov +995 579 18 46 65 (WhatsApp, Telegram) E-mail: lada@talentsboutique.com Kitty Lai Facebook - https://www.facebook.com/kittyklai Useful Links: ✅ Follow Talents Boutique Agency: 🔸 LinkedIn: https://www.linkedin.com/company/talents-boutique-recruiting-agency 🔸 Facebook Page: https://www.facebook.com/TalentsBoutique ✅ FOR EMPLOYERS: 🔹 Join our Telegram channel with CVs & hiring tips: https://t.me/Hirewise 🔹 Join our WhatsApp group with CVs & hiring tips: https://chat.whatsapp.com/LejjJnfI1xX1iY2JYjYsLH 🔹 Book a free consultation on hiring: https://calendly.com/talents_boutique/40min ✅ FOR JOB SEEKERS: 🔸 Follow our Telegram channel with job offers: https://t.me/Talents_Boutique 🔸 Browse open positions: https://talents-boutique.hurma.work/public-vacancies 🔸 Contact our recruiters / Send your CV: recruiting@talentsboutique.com 👉 Like, subscribe, and share if you want to stay ahead of the design game in 2025!/ #AmazonSuspension #EcommerceCompliance #AmazonSellerTips #TalentsBoutique #AmazonAppeals

Kitty Lai of ME BRAND talks about how to build an Ecommerce Brand that Customers Trust. Is Your Ecommerce Site Built for Success? Free Download: https://www.miva.com/podcast Welcome to another episode of the Ecommerce Revamped Podcast, where we dive deep into the strategies that fuel online business success. In this episode, Kitty Lai, founder of ME BRAND, shares her expert insights on how to build an ecommerce brand that customers genuinely trust. From visual storytelling to strategic brand positioning, Kitty uncovers the key elements that turn browsers into loyal buyers. Whether you're launching a new ecommerce site or revamping your current brand, this episode will help you gain clarity on brand consistency, customer trust, and emotional connection in ecommerce. #KittyLai #MEBRAND #Miva Ecommerce Revamped Channel Subscribe: https://bit.ly/ER-Podcast About Kitty Lai of ME BRAND - info@mebranddesign.com | https://www.mebranddesign.com/ Kitty Lai is a Branding Specialist, Designer, and Founder of ME BRAND, a bespoke branding, packaging, and design consultancy. With over 20 years of experience leading creative teams for iconic British retail brands like Ted Baker and Cath Kidston, she is recognized as one of the UK’s leading branding experts. Working with global clients, Kitty specializes in crafting compelling brand identities, visually-driven storytelling, and standout packaging solutions that resonate. Whether building brands from the ground up or refining existing identities, she helps businesses create lasting impact in competitive markets. ME BRAND goes beyond visuals, crafting brand identities that tell a compelling story. From striking designs to tailored packaging solutions, every element is designed to help businesses connect with their audience on a deeper level. With a clear and practical approach, ME BRAND transforms ideas into authentic, memorable, and distinctive brand experiences. About Miva - https://www.miva.com?utm_source=ER_Podcast Miva is a leading enterprise e-commerce platform designed for businesses that need scalability, flexibility, and built-in features without relying on third-party plugins. It supports high-SKU catalogs, B2B and B2C e-commerce, and multi-channel selling, making it the ideal solution for growing brands. With advanced customization, seamless integrations, and powerful automation, Miva gives businesses full control of their e-commerce experience. From complex product catalogs to personalized customer journeys, Miva ensures performance, efficiency, and growth without the limitations of traditional platforms. For over 25 years, Miva has helped businesses migrate, scale, and optimize their online stores with industry-leading tools, expert support, and high-converting e-commerce solutions. Whether you’re looking to switch from Shopify Plus, BigCommerce, or Amazon dependency, Miva provides the technology to drive long-term success. More Videos: Why Merchants Should Choose Miva for E-commerce Success | Rick Wilson https://www.youtube.com/watch?v=wW1DlqiJrk8 Miva Social Media: LinkedIn: https://www.linkedin.com/company/miva-merchant Facebook: https://www.facebook.com/mivainc Instagram: https://www.instagram.com/mivamerchant/ Twitter/X: https://twitter.com/miva YouTube: https://www.youtube.com/c/mivainc

In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success. Transform your brand’s presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value. Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today’s environmentally-conscious consumers. For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand’s identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you’re an Amazon seller on a budget or a growing brand, Kitty’s guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers. In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss: 00:00 – The Importance of Packaging for Branding 03:23 – Career Path in Design Industry 06:02 – Evolution of Design Trends 11:31 – The Impact of Packaging Design 14:11 – Importance of Branding and Packaging 22:19 – Packaging Strategies for Amazon Businesses 27:08 – The Value of Presentation in Marketing 29:48 – Enhancing Customer Experience Through Packaging 31:19 – Packaging Design and User Experience Importance 34:01 – The Power of Packaging Extras 37:39 – Creative Packaging Solutions for Clients 39:57 – Packaging Design and Brand Consistency 45:29 – Importance of Brand Consistency 47:07 – Impacts of Creative Packaging Design 49:39 – Exploring Creativity in Brand Marketing 50:57 – Maximizing Packaging Impact 51:45 – Kevin King’s Words of Wisdom See more podcasts episodes at https://www.ampmpodcast.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/id1069517661 Connect with us: https://www.facebook.com/groups/AMPMPodcast/

Join us as we sit down with Kitty Lai, Founder of ME Brand, to learn the secrets of building a powerful brand identity on Amazon. Discover how to create a unique brand story, design eye-catching packaging, and implement effective branding strategies to attract and retain loyal customers. Whether you are a seasoned seller or just starting out, this video will provide you with valuable insights to elevate your brand and drive sales on Amazon. Learn more about Me Brand https://www.mebranddesign.com/ kitty@mebranddesign.com Learn more about SPCTEK https://spctek.com/ contact@spctek.com 0:00 Intro 1:31 Tell us more about ME BRAND and what services do you guys provide? 2:54 What is the long-term vision for your company? 4:29 What are the first steps for Amazon brand building? 7:55 What are the key brand identity elements (logo, colors, fonts)? 13:04 How to Stand Out on Amazon: Branding Your Product 15:07 How can storytelling enhance brand identity on Amazon? 17:21 How Packaging Boosts Brand Identity on Amazon 19:59 How do A+ Content and EBC help build a strong Amazon brand? 21:43 How does brand identity boost Amazon sales? 23:17 What are common Amazon branding mistakes? 25:17 Why should Amazon seller's niche down? #spctek #epi23 #ecomminsidersinsiders #AmazonBranding #brandidentity #brandbuilding

In this session, you will learn how to refine packaging for an enhanced customer experience through innovative design and unique touch points to elevate your brand's representation. In addition to that, you'll gain more insights into building a brand by understanding your audience, crafting a compelling story, and mastering positioning. 👉 Check the exclusive "Seller Fest Online" VIP Package for Amazon sellers: https://sellerfest.online/vip/ _______________ 🔶 SPONSORS OF THIS SESSION 📌 GETIDA 📌 is the global leader in Amazon FBA auditing and reimbursement solutions. 👉 Get $400 in free FBA reimbursements with Getida: https://oklik.co/getida-sfo 📌 VAA PHILIPPINES 📌 provides expert VA services for e-commerce sellers. 👉 Get 10 hours FREE for the first VA by booking a call: https://oklik.co/sfo-vaa-philippines ______________ 🔶 Topics covered in the video: ➤ 00:00 Introduction ➤ 01:12 About the speakers ➤ 04:41 The importance of thinking as brand builders, not just Amazon sellers ➤ 16:41 Picking your target customer and crafting your brand story ➤ 29:17 Packaging and unboxing experience ➤ 34:12 Sustainable packaging touchpoints ➤ 37:59 Innovative cco-friendly materials in packaging ➤ 41:07 Collaborative design for branding ➤ 45:57 Seller Fest Online VIP Package ➤ 48:35 Is it worth starting a branding agency? ➤ 51:43 Innovative package design example ➤ 52:28 Good inserts with irresistible offers to get customer emails ➤ 54:53 How to get innovative packaging for your product ➤ 56:04 Eco-friendly alternative for styrofoams ➤ 57:34 How much a product packaging cost? ➤ 58:29 Where to start where building a brand outside Amazon ➤ 1:00:16 Leveraging TikTok shop for brand growth ➤ 1:06:14 Combining Amazon and TikTok Shop for brand presence ➤ 1:08:34 Different approach of thinking of creating products ______________ 🔶 About JANELLE PAGE Janelle Page’s career in business and marketing began in elementary school when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. 👉 Visit JanellePage.com and use a coupon code "FEST50" to get a discount for her training videos. ______________ 🔶 About KITTY LAI Kitty Lai is a Branding Specialist and the Founder of ME Brand - a Branding, Packaging and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working and managing design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through packaging, design and brand communication. 👉 Visit ME BRAND: www.mebranddesign.com ______________ 💡 Useful links: 👉 Join the next EUROPEAN SELLER CONFERENCE for Amazon sellers in Prague: https://eusecon.com 👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons ______________ 🎤 ABOUT AUGUSTAS KLIGYS & ORANGE KLIK Augustas Kligys, founder of Orange Klik Company, has been organizing virtual and in-person events for Amazon FBA sellers since 2016. Orange Klik connects Amazon private label sellers with top industry experts to help elevate their online businesses. Whether you are a novice or an experienced seller, Orange Klik offers up-to-date tips and expert advice for all levels of sellers. 👉 Subscribe to the Orange Klik channel: https://oklik.co/subscribe ______________ ** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission. #SellerFestOnline #OrangeKlik #AmazonFBA

Kitty Lai of ME BRAND talks about Branding Mistakes Amazon Sellers Need To Avoid. Try #Getida Free at: https://getida.com/sellernomics Welcome to another insightful episode of the Sellernomics Podcast! In this edition, we have the pleasure of hosting Kitty Lai, a branding expert from ME BRAND, who dives deep into the world of Amazon selling and shares invaluable advice on avoiding common branding mistakes. Branding is a crucial aspect of any successful Amazon business, and Kitty Lai brings her wealth of experience to the table as she discusses the pitfalls that many Amazon sellers stumble upon. From inconsistent brand messaging to neglecting visual identity, Kitty sheds light on the missteps that can hinder your brand's growth. Tune in to discover actionable tips and real-world examples that can help you navigate the complex landscape of Amazon branding. Whether you're a seasoned seller looking to enhance your brand or a newcomer eager to learn the ropes, this episode is a goldmine of information you won't want to miss. #KittyLai #MEBRAND Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Kitty Lai of ME BRAND - https://www.mebranddesign.com | kitty@mebranddesign.com Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working and managing design teams for global brands. Her knowledge and expertise in packaging and creating brands from scratch is invaluable for each client looking to build a successful business. Your brand is more than just a logo or a website, it should be about the experience and feelings you evoke with your audience. At ME BRAND we are passionate about building your brand to create a unique voice and a memorable appeal. If you have a product or service you want to take to the next level, then ME BRAND is for you. @kittylaibrand About Getida - https://bit.ly/Sellernomics-GETIDA Getida is the global leader in Amazon FBA auditing and reimbursement solutions for sellers worldwide. We make sure you are optimized for maximum profitability by finding and securing more in FBA recovery, so you get more refunds more quickly. We’ve helped tens of thousands of sellers reimagine reimbursements as an additional revenue stream to reinvest in their Amazon business's growth. Our sellers see 166% more in Amazon FBA recovery than those who don't use Getida. Our technology digs deep, auditing tens of billions of dollars in FBA transactions daily. Combined with an expert claims team of former Amazonians, you're guaranteed the reconciliation of more FBA discrepancies and successful claim resolutions. A trusted partner in Amazon's Selling Partner Appstore and member of the Amazon Emerald Program, Getida ensures that finding and filing claims has never been easier — and reimbursements have never had more impact. With Getida, it's more than money back — it's the way forward. More Videos: How to Conquer Traffic and Conversion on Amazon | Mina Elias https://studio.youtube.com/video/VeJaRzPseT8/edit Getida Social Media: https://www.facebook.com/Getida https://www.linkedin.com/company/getida https://twitter.com/Getida365 https://www.instagram.com/getida365/ https://www.youtube.com/c/getida

Know the power of packaging for Amazon sellers with Kitty Lai. We're talking about what is the worst type of packaging, and what is a disadvantage to redesigning a packaging. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast! Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm More about Kitty... Our guest is a Brand and Packaging Specialist, the Founder of ME BRAND. She is one of the leading authorities in the UK, with over twenty years' of experience working as a brand and packaging designer. She brings businesses alive through visual design and brand communication. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 0-100k Challenge Follow Norm's Journey on TikTok - https://www.tiktok.com/@normanfarrar Help Us Reach our Goal TikTok - https://www.tiktok.com/@lwndeals IG - https://www.instagram.com/lwndeals/ FB - https://www.facebook.com/lwndeals ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS 🎉 Rebaid - https://www.rebaid.com StartUp Club - https://www.startup.club Post Purchase Pro - https://www.postpurchasepro.com/lunch HONU Worldwide https://www.honuworldwide.com ClearAds https://www.clearads.co.uk/ Jeff Shick Legal - https://jeffschick.com/ VAA Philippines - https://www.vaaphilippines.com/ Surgo Marketing - https://www.surgomarketing.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LUNCH WITH NORM LINKS Facebook Page https://www.facebook.com/lunchwithnorm/ Facebook Group https://www.facebook.com/groups/lunchwithnorm Official Website https://normanfarrar.com/ Instagram https://www.instagram.com/normfarrar/ Twitter https://twitter.com/normfarrarjr TikTok https://www.tiktok.com/@normanfarrar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ About Lunch with Norm Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business. Who is the Beard Guy? Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts. Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear. If you have any questions, feel free to post them in the comments.​ ​ Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled "Lunch with Norm" where Norm sits down with Industry experts!​ #Podcast​ #AmazonSeller #AmazonFBABusiness *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Do you want to learn how to create a successful brand that sells on Amazon? Then don't miss this video, where we will have as a guest Kitty Lai, Creative Director and Founder of ME BRAND, Branding and Packaging Specialist. Kitty will tell us about her experience and her advice for designing a visual identity, a unique value proposition and a marketing strategy that differentiates you from the competition and connects you with your target audience. Discover the importance of branding when selling on Amazon and how you can apply it to your business. Hit play and enjoy this interview! 🚀 🌀ME BRAND - Website: http://www.mebrandglobal.com/ ========= Kitty Lai 👇 ========= 🌀Kitty Lai - LinkedIn: https://www.linkedin.com/in/kittylaibranddesign/ ============= FOLLOW US 👇 ============= 🌀 Vincenzo - LinkedIn: https://www.linkedin.com/in/vincenzo-... 🌀 Ecomcy - Instagram: https://www.instagram.com/ecomcy/ 🌀 Ecomcy - Facebook: https://www.facebook.com/Ecomcy/ 🌀 Ecomcy - LinkedIn: https://www.linkedin.com/company/6973... ============================== EXCLUSIVE SPONSOR DISCOUNTS 👇 ============================== 💎 HELIUM10 🎟️ 👉 https://bit.ly/436PZ7Q 👈 Code ECOMCY20 for 20% OFF 6 months Code ECOMCY10 for 10% OFF every month forever 💎 ZONGURU 🏷️ 50%: VIN50 👇 https://www.zonguru.com/get/50-off?re...} 💎 PICKFU 🏷️ 50%: ECOMCY 👇 https://www.pickfu.com/#_r_ecomcy 💎 SMARTSCOUT🏷️ 25% OFF of 3-Months 👇 https://smartscout.com/?fpr=vincenzo-toscano70 💎 DATAHAWK 🏷️ FREE TRIAL 👇 https://datahawk.co/?fp_ref=vincenzo-... 💎 GETIDA 🏷️ $400 OFF 👇 https://online.getida.com/ecomcy 💎 HELLOTAX 🏷️ 10%: ECOMCY 👇 https://hellotax.com/?_get=ecomcy 💎 EVA 🏷️ 10%: ECOMCY 👇 https://eva.guru?ref=vincenzo75 💎 IntelliRANK 🏷️: ECOMCY10👇 https://www.intellirank.info/ 💎 Perci 🏷️: ECOMCY10 👇 https://perci.ai/?fpr=vincenzo22 💎 AVASK 🏷️ : ECOMCY 👇 https://lddy.no/14xvf 💎 PAYONEER 🏷️: ECOMCY 👇 https://payouts.payoneer.com/partners... 💎 QUARTILE 🏷️: ECOMCY 👇 https://quartile.grsm.io/qixjxs8yzsey 💎 JOINTBRANDS 🏷️: ECOMCY 👇 https://joinbrands.com/?ref=yCCEaF ============================== YOU CAN ALSO LISTEN TO US ON 👇 ============================== 🌀 Youtube: / @ecomcytv 🌀 Spotify: https://open.spotify.com/show/3UuOvhx... 🌀 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🌀 Google Podcast: https://podcasts.google.com/feed/aHR0... 🌀 Twitch: / ecomcy 🔔 DON'T FORGET TO COMMENT, SHARE, LIKE AND SUBSCRIBE! 🔔 #ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

If you're feeling frustrated that your products aren't standing out in the crowded e-commerce market, despite all your efforts, then you are not alone! Maybe you've tried different marketing strategies, reduced prices, and improved product quality, but you still can't seem to create a lasting impact on your customers. The problem may lie in your product packaging design, which plays a crucial role in establishing brand recognition and influencing consumer behavior. Without an effective packaging design, your products may fade into the background, leading to missed sales opportunities, reduced brand equity, and limited customer loyalty. In this episode of The Seller Process Podcast, Gianmarco talks with Kitty Lai about the Five (5) essential steps to help you create an effective packaging design that can help your business thrive in the competitive e-commerce landscape. Here's a breakdown of what to expect in this episode: • The Importance of Effective Packaging • Budgeting for Packaging • Researching for Packaging • Design Briefing Best Practices • Guidelines for Packaging Design • Understanding the Production Process • Incorporating Brand Identity and Values in Packaging • Common Mistakes and Pitfalls to Avoid • Trends in the Packaging Industry Download "The Essential Packaging Guide to getting started” by ME Brand and start creating now the best version of your packaging! https://www.thesellerprocess.com/2023/07/05/create-an-effective-product-packaging/ About Kitty Lai: Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' of experience working and managing design teams for global brands. Her knowledge and expertise in packaging and creating brands from scratch are invaluable for each client looking to build a successful business. Connect with Kitty Lai… Website: https://www.mebranddesign.co LinkedIn: https://www.linkedin.com/company/me-brand-personal-branding/ Instagram: https://www.instagram.com/mebranddesign/ Facebook: https://www.facebook.com/mebranddesigns Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.meli Tools & Useful Resources Helium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10 PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS - https://www.thesellerprocess.com/pickfu/