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Amazon FBA Brand Building Strategies - From Positioning To Packaging
01:12:35
Orange Klik

Amazon FBA Brand Building Strategies - From Positioning To Packaging

In this session, you will learn how to refine packaging for an enhanced customer experience through innovative design and unique touch points to elevate your brand's representation. In addition to that, you'll gain more insights into building a brand by understanding your audience, crafting a compelling story, and mastering positioning. 👉 Check the exclusive "Seller Fest Online" VIP Package for Amazon sellers: https://sellerfest.online/vip/ _______________ 🔶 SPONSORS OF THIS SESSION 📌 GETIDA 📌 is the global leader in Amazon FBA auditing and reimbursement solutions. 👉 Get $400 in free FBA reimbursements with Getida: https://oklik.co/getida-sfo 📌 VAA PHILIPPINES 📌 provides expert VA services for e-commerce sellers. 👉 Get 10 hours FREE for the first VA by booking a call: https://oklik.co/sfo-vaa-philippines ______________ 🔶 Topics covered in the video: ➤ 00:00 Introduction ➤ 01:12 About the speakers ➤ 04:41 The importance of thinking as brand builders, not just Amazon sellers ➤ 16:41 Picking your target customer and crafting your brand story ➤ 29:17 Packaging and unboxing experience ➤ 34:12 Sustainable packaging touchpoints ➤ 37:59 Innovative cco-friendly materials in packaging ➤ 41:07 Collaborative design for branding ➤ 45:57 Seller Fest Online VIP Package ➤ 48:35 Is it worth starting a branding agency? ➤ 51:43 Innovative package design example ➤ 52:28 Good inserts with irresistible offers to get customer emails ➤ 54:53 How to get innovative packaging for your product ➤ 56:04 Eco-friendly alternative for styrofoams ➤ 57:34 How much a product packaging cost? ➤ 58:29 Where to start where building a brand outside Amazon ➤ 1:00:16 Leveraging TikTok shop for brand growth ➤ 1:06:14 Combining Amazon and TikTok Shop for brand presence ➤ 1:08:34 Different approach of thinking of creating products ______________ 🔶 About JANELLE PAGE Janelle Page’s career in business and marketing began in elementary school when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. 👉 Visit JanellePage.com and use a coupon code "FEST50" to get a discount for her training videos. ______________ 🔶 About KITTY LAI Kitty Lai is a Branding Specialist and the Founder of ME Brand - a Branding, Packaging and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working and managing design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through packaging, design and brand communication. 👉 Visit ME BRAND: www.mebranddesign.com ______________ 💡 Useful links: 👉 Join the next EUROPEAN SELLER CONFERENCE for Amazon sellers in Prague: https://eusecon.com 👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons ______________ 🎤 ABOUT AUGUSTAS KLIGYS & ORANGE KLIK Augustas Kligys, founder of Orange Klik Company, has been organizing virtual and in-person events for Amazon FBA sellers since 2016. Orange Klik connects Amazon private label sellers with top industry experts to help elevate their online businesses. Whether you are a novice or an experienced seller, Orange Klik offers up-to-date tips and expert advice for all levels of sellers. 👉 Subscribe to the Orange Klik channel: https://oklik.co/subscribe ______________ ** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission. #SellerFestOnline #OrangeKlik #AmazonFBA
Branding Mistakes Amazon Sellers Need To Avoid | Kitty Lai
35:00
Sellernomics Podcast

Branding Mistakes Amazon Sellers Need To Avoid | Kitty Lai

Kitty Lai of ME BRAND talks about Branding Mistakes Amazon Sellers Need To Avoid. Try #Getida Free at: https://getida.com/sellernomics Welcome to another insightful episode of the Sellernomics Podcast! In this edition, we have the pleasure of hosting Kitty Lai, a branding expert from ME BRAND, who dives deep into the world of Amazon selling and shares invaluable advice on avoiding common branding mistakes. Branding is a crucial aspect of any successful Amazon business, and Kitty Lai brings her wealth of experience to the table as she discusses the pitfalls that many Amazon sellers stumble upon. From inconsistent brand messaging to neglecting visual identity, Kitty sheds light on the missteps that can hinder your brand's growth. Tune in to discover actionable tips and real-world examples that can help you navigate the complex landscape of Amazon branding. Whether you're a seasoned seller looking to enhance your brand or a newcomer eager to learn the ropes, this episode is a goldmine of information you won't want to miss. #KittyLai #MEBRAND Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Kitty Lai of ME BRAND - https://www.mebranddesign.com | kitty@mebranddesign.com Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working and managing design teams for global brands. Her knowledge and expertise in packaging and creating brands from scratch is invaluable for each client looking to build a successful business. Your brand is more than just a logo or a website, it should be about the experience and feelings you evoke with your audience. At ME BRAND we are passionate about building your brand to create a unique voice and a memorable appeal. If you have a product or service you want to take to the next level, then ME BRAND is for you. @kittylaibrand About Getida - https://bit.ly/Sellernomics-GETIDA Getida is the global leader in Amazon FBA auditing and reimbursement solutions for sellers worldwide. We make sure you are optimized for maximum profitability by finding and securing more in FBA recovery, so you get more refunds more quickly. We’ve helped tens of thousands of sellers reimagine reimbursements as an additional revenue stream to reinvest in their Amazon business's growth. Our sellers see 166% more in Amazon FBA recovery than those who don't use Getida. Our technology digs deep, auditing tens of billions of dollars in FBA transactions daily. Combined with an expert claims team of former Amazonians, you're guaranteed the reconciliation of more FBA discrepancies and successful claim resolutions. A trusted partner in Amazon's Selling Partner Appstore and member of the Amazon Emerald Program, Getida ensures that finding and filing claims has never been easier — and reimbursements have never had more impact. With Getida, it's more than money back — it's the way forward. More Videos: How to Conquer Traffic and Conversion on Amazon | Mina Elias https://studio.youtube.com/video/VeJaRzPseT8/edit Getida Social Media: https://www.facebook.com/Getida https://www.linkedin.com/company/getida https://twitter.com/Getida365 https://www.instagram.com/getida365/ https://www.youtube.com/c/getida
The Power of Packaging for Amazon Sellers | Kitty Lai | Lunch With Norm
50:04
Norman Farrar

The Power of Packaging for Amazon Sellers | Kitty Lai | Lunch With Norm

Know the power of packaging for Amazon sellers with Kitty Lai. We're talking about what is the worst type of packaging, and what is a disadvantage to redesigning a packaging. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast! Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm More about Kitty... Our guest is a Brand and Packaging Specialist, the Founder of ME BRAND. She is one of the leading authorities in the UK, with over twenty years' of experience working as a brand and packaging designer. She brings businesses alive through visual design and brand communication. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 0-100k Challenge Follow Norm's Journey on TikTok - https://www.tiktok.com/@normanfarrar Help Us Reach our Goal TikTok - https://www.tiktok.com/@lwndeals IG - https://www.instagram.com/lwndeals/ FB - https://www.facebook.com/lwndeals ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS 🎉 Rebaid - https://www.rebaid.com StartUp Club - https://www.startup.club Post Purchase Pro - https://www.postpurchasepro.com/lunch HONU Worldwide https://www.honuworldwide.com ClearAds https://www.clearads.co.uk/ Jeff Shick Legal - https://jeffschick.com/ VAA Philippines - https://www.vaaphilippines.com/ Surgo Marketing - https://www.surgomarketing.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LUNCH WITH NORM LINKS Facebook Page https://www.facebook.com/lunchwithnorm/ Facebook Group https://www.facebook.com/groups/lunchwithnorm Official Website https://normanfarrar.com/ Instagram https://www.instagram.com/normfarrar/ Twitter https://twitter.com/normfarrarjr TikTok https://www.tiktok.com/@normanfarrar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ About Lunch with Norm Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business. Who is the Beard Guy? Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts. Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear. If you have any questions, feel free to post them in the comments.​ ​ Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled "Lunch with Norm" where Norm sits down with Industry experts!​ #Podcast​ #AmazonSeller #AmazonFBABusiness *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Importance of branding when selling on Amazon - Kitty Lai - EP# 188
26:49
Ecomcy

Importance of branding when selling on Amazon - Kitty Lai - EP# 188

Do you want to learn how to create a successful brand that sells on Amazon? Then don't miss this video, where we will have as a guest Kitty Lai, Creative Director and Founder of ME BRAND, Branding and Packaging Specialist. Kitty will tell us about her experience and her advice for designing a visual identity, a unique value proposition and a marketing strategy that differentiates you from the competition and connects you with your target audience. Discover the importance of branding when selling on Amazon and how you can apply it to your business. Hit play and enjoy this interview! 🚀 🌀ME BRAND - Website: http://www.mebrandglobal.com/ ========= Kitty Lai 👇 ========= 🌀Kitty Lai - LinkedIn: https://www.linkedin.com/in/kittylaibranddesign/ ============= FOLLOW US 👇 ============= 🌀 Vincenzo - LinkedIn: https://www.linkedin.com/in/vincenzo-... 🌀 Ecomcy - Instagram: https://www.instagram.com/ecomcy/ 🌀 Ecomcy - Facebook: https://www.facebook.com/Ecomcy/ 🌀 Ecomcy - LinkedIn: https://www.linkedin.com/company/6973... ============================== EXCLUSIVE SPONSOR DISCOUNTS 👇 ============================== 💎 HELIUM10 🎟️ 👉 https://bit.ly/436PZ7Q 👈 Code ECOMCY20 for 20% OFF 6 months Code ECOMCY10 for 10% OFF every month forever 💎 ZONGURU 🏷️ 50%: VIN50 👇 https://www.zonguru.com/get/50-off?re...} 💎 PICKFU 🏷️ 50%: ECOMCY 👇 https://www.pickfu.com/#_r_ecomcy 💎 SMARTSCOUT🏷️ 25% OFF of 3-Months 👇 https://smartscout.com/?fpr=vincenzo-toscano70 💎 DATAHAWK 🏷️ FREE TRIAL 👇 https://datahawk.co/?fp_ref=vincenzo-... 💎 GETIDA 🏷️ $400 OFF 👇 https://online.getida.com/ecomcy 💎 HELLOTAX 🏷️ 10%: ECOMCY 👇 https://hellotax.com/?_get=ecomcy 💎 EVA 🏷️ 10%: ECOMCY 👇 https://eva.guru?ref=vincenzo75 💎 IntelliRANK 🏷️: ECOMCY10👇 https://www.intellirank.info/ 💎 Perci 🏷️: ECOMCY10 👇 https://perci.ai/?fpr=vincenzo22 💎 AVASK 🏷️ : ECOMCY 👇 https://lddy.no/14xvf 💎 PAYONEER 🏷️: ECOMCY 👇 https://payouts.payoneer.com/partners... 💎 QUARTILE 🏷️: ECOMCY 👇 https://quartile.grsm.io/qixjxs8yzsey 💎 JOINTBRANDS 🏷️: ECOMCY 👇 https://joinbrands.com/?ref=yCCEaF ============================== YOU CAN ALSO LISTEN TO US ON 👇 ============================== 🌀 Youtube: / @ecomcytv 🌀 Spotify: https://open.spotify.com/show/3UuOvhx... 🌀 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🌀 Google Podcast: https://podcasts.google.com/feed/aHR0... 🌀 Twitch: / ecomcy 🔔 DON'T FORGET TO COMMENT, SHARE, LIKE AND SUBSCRIBE! 🔔 #ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
5 Steps to Create an Effective Product Packaging
32:43
The Seller Process

5 Steps to Create an Effective Product Packaging

If you're feeling frustrated that your products aren't standing out in the crowded e-commerce market, despite all your efforts, then you are not alone! Maybe you've tried different marketing strategies, reduced prices, and improved product quality, but you still can't seem to create a lasting impact on your customers. The problem may lie in your product packaging design, which plays a crucial role in establishing brand recognition and influencing consumer behavior. Without an effective packaging design, your products may fade into the background, leading to missed sales opportunities, reduced brand equity, and limited customer loyalty. In this episode of The Seller Process Podcast, Gianmarco talks with Kitty Lai about the Five (5) essential steps to help you create an effective packaging design that can help your business thrive in the competitive e-commerce landscape. Here's a breakdown of what to expect in this episode: • The Importance of Effective Packaging • Budgeting for Packaging • Researching for Packaging • Design Briefing Best Practices • Guidelines for Packaging Design • Understanding the Production Process • Incorporating Brand Identity and Values in Packaging • Common Mistakes and Pitfalls to Avoid • Trends in the Packaging Industry Download "The Essential Packaging Guide to getting started” by ME Brand and start creating now the best version of your packaging! https://www.thesellerprocess.com/2023/07/05/create-an-effective-product-packaging/ About Kitty Lai: Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' of experience working and managing design teams for global brands. Her knowledge and expertise in packaging and creating brands from scratch are invaluable for each client looking to build a successful business. Connect with Kitty Lai… Website: https://www.mebranddesign.co LinkedIn: https://www.linkedin.com/company/me-brand-personal-branding/ Instagram: https://www.instagram.com/mebranddesign/ Facebook: https://www.facebook.com/mebranddesigns Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.meli Tools & Useful Resources Helium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10 PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS - https://www.thesellerprocess.com/pickfu/
Step By Step Guide to Building a Brand From Scratch? | Kitty Lai | Ep. 361
59:05
Norman Farrar

Step By Step Guide to Building a Brand From Scratch? | Kitty Lai | Ep. 361

Learn a step by step guide to building a brand from scratch. Find out how to build a brand from scratchBranding Specialist and Visual Communicator Kitty Lai is here Monday, November 7th on Lunch with Norm for Episode 361 of the podcast. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Timestamps 0:00 Intro & Housekeeping 5:11 Welcome Kitty Lai 6:37 Where to start with creating your brand identity? 7:54 Action steps in creating brand identity** 14:29 Logos should be simple 16:34 Should you immediately trademark your logo? 22:39 How much should you pay for your logo? 24:57 Giveaway 26:17 Brand’s tone of voice and personality** 29:16 Consistency is key** 31:56 Building brand story 33:34 Brand guidelines 41:15 What can you do to improve your brand** 43:25 Key takeaway for sellers** 45:59 Focusing on brand’s social media and website 47:06 Eco-friendly packaging 50:55 Font consistency 53:51 Contact Kitty 55:30 Wheel of Kelsey 58:57 Outro More about Kitty... Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years experience working as a brand and packaging designer and Head of the Graphic design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through visual design and brand communication. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ GUEST LINKS LinkedIn - https://www.linkedin.com/in/kittylaibrand Instagram - https://www.instagram.com/mebranddesign/ Website - https://www.mebrandglobal.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS 🎉 StartUp Club - https://www.startup.club Post Purchase Pro - https://www.postpurchasepro.com/lunch HONU Worldwide https://www.honuworldwide.com ClearAds https://www.clearads.co.uk/ Jeff Shick Legal - https://jeffschick.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬���▬▬▬▬▬▬▬▬▬▬▬▬▬ LUNCH WITH NORM LINKS Facebook Page https://www.facebook.com/lunchwithnorm/ Facebook Group https://www.facebook.com/groups/lunchwithnorm Official Website https://normanfarrar.com/ Instagram https://www.instagram.com/normfarrar/ Twitter https://twitter.com/normfarrarjr TikTok https://www.tiktok.com/@normanfarrar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ About Lunch with Norm Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business. Who is the Beard Guy? Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts. Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear. If you have any questions, feel free to post them in the comments.​ ​ Come back every Monday, Wednesday, and Friday at 12:00 pm for a regularly scheduled "Lunch with Norm" where Norm sits down with Industry experts!​ #Podcast​ #AmazonSeller #AmazonFBABusiness *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
What Role Does Package Design Play in Regards to Product Marketing
34:57
Wizards of Ecom

What Role Does Package Design Play in Regards to Product Marketing

One of the most memorable guests we had at the Amazon Seller meet-up, Kitty Lai gave us the honor to speak here and had me blown away with her knowledge about our topic on packaging design and the role it plays on Amazon selling. Kitty shares her brain on branding in packaging and all the things you should know about the right packaging for your business. Kitty will also talk about how packaging is like a personalised message that helps build your relationship with your customers. This and a lot of insights from our guest, Kitty. So, If you are struggling with brand identity and creativity for your product, this is the episode you want to listen to. After listening to her, I'm sure you would want to book her for your products. In This Episode: [00:39] Introducing Kitty Lai [01:00] March 2019 when Kitty made a guest appearance at Amazon Seller Meet-up at Florida. [02:52] Kitty is a specially trained visual communicator, graduated as a graphic designer, and worked with different retail brands in the UK. [03:54] Kitty has 20 years of experience in the rebranding and marketing business. [04: 06] She started an Amazon business when she fell out of love with designing. [04:50] 2017 when Kitty started her Amazon selling a business in the UK and US. [09:50] Kitty talking about how branding in Amazon should feel and look like and packaging talks to customers. [10:50] Kitty gave Apple as an example of a brand that gets it right in terms of packaging and branding as a whole. [13:20] Discussed how Apple’s branding changes over the years and what its branding gives to consumers with its packaging. [15:07] Kitty talks about the importance of a logo that carries a brand. [19:30] Example of how to use proper color in branding of a baby bottle. [26:00] Why you should invest on quality photos. Guest Reference: Website: https://www.dinkyideas.com/about Facebook: @kittylai.brand LinkedIn: ttps://www.linkedin.com/in/kittylaibrandingdesignerconsultant/ Book Reference: Building a Story Brand By: Will Listen https://www.amazon.sg/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Links and References: Wizards of Amazon: https://wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/
The Importance of Brand Identity for E-Commerce Sellers | Kitty Lai
46:31
Getida

The Importance of Brand Identity for E-Commerce Sellers | Kitty Lai

Kitty Lai of Me Brand talks about the importance of brand identity for e-commerce sellers. Try #GETIDA Free at: https://www.getida.com. In this Prime Talk Podcast Sponsored by GETIDA – Kitty Lai - Founder of Me Brand - talks about the importance of brand identity for e-commerce sellers and also more information about her life's journey. #kittylai #ecommerce GETIDA YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Kitty Lai of Me Brand - https://www.mebrandglobal.com Your brand is more than just a logo and a website, just imagine you are the star on your own stage. At ME BRAND we define and create your unique appearance so you can make an impact on your ideal audience. About GETIDA - http://bit.ly/GETIDA-SIGNUP With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We’ve developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, our case managers file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursements data on your Amazon account, get free consulting on how to improve your Amazon business, and much more! GETIDA helps you get refunds for: ▶ Lost Product in Amazon Warehouse ▶ Lost Inbound Amazon Products ▶ Products Damaged in Amazon Warehouse ▶ Damaged Inbound Products ▶ Customer Return Issues ▶ Customer Service Issues ▶ Inventory Damage in FBA Warehouse ▶ Customer Returns Damaged by Amazon ▶ Inventory Damage in Amazon Warehouse Transfer ▶ Order Discrepancies ▶ Shipment Discrepancies ▶ FBA Fee Overcharges and Reductions ▶ Lost / Damaged Shipment from Carrier ▶ Inventory Destroyed Without Permission ▶ Reimbursement of unpaid Reimbursements ▶ Returns Posted after Amazon’s Return Deadline More Videos: Reduce Amazon Fees & Increase Profit | Presentation https://www.youtube.com/watch?v=uvhh1mzzN3Y ---- GETIDA Social Media Links ------ https://www.facebook.com/GETIDA https://www.linkedin.com/company/getida https://twitter.com/Getida365 https://www.instagram.com/getida365/ https://www.youtube.com/c/getida 01:03 Chichester 01:52 The Estée Lauder- Clinique 01:58 Aramis 03:04 Guangdong 05:16 Kent Institute of Art & Design 10:20 Tim Baker 15:13 Ted Baker 19:46 Cath Kidston 43:28 Online Seller Crews 43:29 Wizards of Ecom 44:39 kitty@brand global.com 44:40 LinkedIn: Kitty Lai 44:52 Instagram: kittylai.brand
The Most Costly Amazon Packaging Mistakes You Are Making | Kitty Lai | Lunch with Norm | Ep. 263
01:01:27
Norman Farrar

The Most Costly Amazon Packaging Mistakes You Are Making | Kitty Lai | Lunch with Norm | Ep. 263

Founder of ME Brand, a Branding and Design service Kitty Lai is here Monday March 14th on Lunch with Norm for Episode 263 of the podcast. Kitty is going to share with us how bad design can affect your brand/ sales. 🛑 Join the community 🛑 https://www.facebook.com/groups/lunchwithnorm Timestamps 0:00 Intro & Housekeeping 5:03 Welcome Kitty Lai 8:03 Why is it so important to get the packaging right? 12:36 Customers do have elements to trust your brand 15:44 We need only 2 fonts 22:06 Are there any other things that amazon sellers are getting wrong? 30:38 Bad design, how to affect your online sales More about Kitty... Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working as a brand and packaging designer and Head of the Graphic design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through visual design and brand communication. Kitty totally exudes the drive, passion and energy that's needed to be a successful entrepreneur. She wholly embodies the value of self-development and keenly practices a growth mindset in the running of her own business. Kitty is inspired to help entrepreneurs and success-driven individuals to develop their Personal Brand so they make an impact and confidently attract their ideal clients. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ GUEST LINKS https://www.linkedin.com/in/kittylaibrandingdesignerconsultant/ https://www.instagram.com/me.branding.you/ https://www.mebrandglobal.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS :tada: StartUp Club - https://www.startup.club Sellerise - https://www.sellerise.com/ Zee - https://bit.ly/ZEE-IOR ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LUNCH WITH NORM LINKS Facebook Page https://www.facebook.com/lunchwithnorm/ Facebook Group https://www.facebook.com/groups/lunchwithnorm Official Website https://normanfarrar.com/ Instagram https://www.instagram.com/normfarrar/ Twitter https://twitter.com/normfarrarjr TikTok https://www.tiktok.com/@normanfarrar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ PAID MEMBERSHIP PROGRAMS Patreon https://www.patreon.com/lunchwithnorm Centurion League https://privatelabellegion.com/centurion-league ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Get a free month trial by signing up with a coupon BEARD NATION. https://bit.ly/SELLERISE_BEARDNATION ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ About Lunch with Norm Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business. Who is the Beard Guy? Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts. Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear. If you have any questions, feel free to post them in the comments.​ ​ Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled "Lunch with Norm" where Norm sits down with Industry experts!​ #Podcast​ #AmazonSeller #AmazonFBABusiness I'm going live using StreamYard! Before leaving a comment, please grant StreamYard permission to see your name at streamyard.com/facebook
Your Must Have Guide On Branding With Kitty Lai
50:38
Wizards of Ecom

Your Must Have Guide On Branding With Kitty Lai

Kitty Lai who was always behind big brands and now stands as her own brand shares with us what you need to know about branding. With all her credentials, experiences and expertise, Kitty enthusiastically shared 40 minutes packed with information you can learn from and execute to make your brand a success. Branding plays a big role on how you represent your product or how your product represents you. So, listen in and pick Kitty’s nuggets of advice to those who are starting or made a mistake with branding. Making your own brand, re-branding and elements of branding were some of the juicy topics we’ve tackled that you shouldn’t miss. In This Episode: [00:25] Introducing Kitty Lai [03:29] Kitty explains branding [06:40] Branding and experience [08:30] Making your own brand [10:25] Logo and photography [12:50] When your logo sucks. [14:00] When do you need to rebrand? [19:30] Getting feedback before rebranding. [23:15] Communicating with colors [27:15] Tone of voice through branding [30:20] Good branding VS. good product [31:10] Building trust for your product [39:00] Scaling needs investing [41:15] Kitty talks about her rate. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/kittylaibrandingdesignerconsultant?trk=people-guest_people_search-card FACEBOOK: https://www.facebook.com/me.branding.you/ INSTAGRAM: https://www.instagram.com/kittylai.brand/ Books References: Key Person Influence By: Daniel Priestley https://www.amazon.sg/Become-Key-Person-Influence-Sequence/dp/1905823843 Building Story Brand By: Donald Miller https://www.amazon.sg/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Oversubscribed By: Daniel Priestley https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857088254 Links and References: Wizards of Amazon: https://wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/ Podcast Audio URL: https://wizardsofamazon.libsyn.com/081-your-must-have-guide-on-branding-with-kitty-lai
Best strategies to brand your Amazon Products with Kitty Lai - EP #71
30:58
Ecomcy

Best strategies to brand your Amazon Products with Kitty Lai - EP #71

Today we bring you, Kitty Lai, to talk to us about how branding plays a big role in how you represent your product or how your product represents you which is key when selling on Amazon. Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, having worked as a brand and packaging designer for over twenty years and as the Head of the Graphic Design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses to life through visual communication and brand identity. ===================== Kitty Lai 👇 ===================== 🌀 Kitty Lai - LinkedIn: https://www.linkedin.com/in/kittylaibrandingdesignerconsultant/ 🌀 ME BRAND - Website: https://www.mebrandglobal.com/ ============= FOLLOW US 👇 ============= 🌀 Vincenzo - LinkedIn: https://www.linkedin.com/in/vincenzo-toscano/ 🌀 Ecomcy - Instagram: https://www.instagram.com/ecomcy/ 🌀 Ecomcy - Facebook: https://www.facebook.com/Ecomcy/ 🌀 Ecomcy - LinkedIn: https://www.linkedin.com/company/69735748/admin/ ============================== EXCLUSIVE SPONSOR DISCOUNTS 👇 ============================== 💎 HELIUM10 🏷️ 50%: VIN50 👇 https://www.ecomcy.com/helium10 💎 ZONGURU 🏷️ 50%: VIN50 👇 https://www.zonguru.com/get/50-off?ref=vincenzotoscano&utmmedium=affiliate&utmsource=vincenzotoscano&utmcampaign=50+off&tapa=91117-bc1027 💎 GETIDA 🏷️ $400 OFF 👇 https://online.getida.com/ecomcy 💎 HELLOTAX 🏷️ 10%: ECOMCY 👇 https://hellotax.com/?_get=ecomcy 💎 AVASK 🏷️ : ECOMCY 👇 https://lddy.no/14xvf 💎 EVA 🏷️ 10%: ECOMCY 👇 https://eva.guru?ref=vincenzo75 💎 PAYONEER 🏷️: ECOMCY 👇 https://payouts.payoneer.com/partners/or.aspx?pid=YOYIZC74IO2s4KZQp7tgsw%3d%3d 💎 QUARTILE 🏷️: ECOMCY 👇 https://quartile.grsm.io/qixjxs8yzsey 💎 OFX 🏷️ 10%: ECOMCY 👇 https://www.ofx.com/p/ecomcy/?PID=14179 💎 OSOME 🏷️ 2 FREE MONTHS: ECOMCY 👇 https://osome.com/uk/referral/osome-ecommerce-start/?ref=ecomcy&aff_name=Ecomcy%20.&coupon=EC100 💎 RJMTAXEXEMPTION 🏷️ 10%: ECOMCY 👇 https://www.rjmtaxexemption.com/ ============================== YOU CAN ALSO LISTEN TO US ON 👇 ============================== 🌀 Youtube: https://www.youtube.com/channel/UC6yw11X2ZVRemuH4KVOlhgg/featured 🌀 Spotify: https://open.spotify.com/show/3UuOvhx... 🌀 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ecommerce-lab-by-ecomcy/id1612054511?itsct=podcastboxlink&itscg=30200&ls=1 🌀 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tZWRpYS5yc3MuY29tL2Vjb21jeS9mZWVkLnhtbA== 🌀 Twitch: https://www.twitch.tv/ecomcy 🔔 𝐃𝐎𝐍'𝐓 𝐅𝐎𝐑𝐆𝐄𝐓 𝐓𝐎 𝐂𝐎𝐌𝐌𝐄𝐍𝐓, 𝐒𝐇𝐀𝐑𝐄, 𝐋𝐈𝐊𝐄 𝐀𝐍𝐃 𝐒𝐔𝐁𝐒𝐂𝐑𝐈𝐁𝐄! 🔔 #𝐄𝐜𝐨𝐦𝐜𝐲 #𝐀𝐦𝐚𝐳𝐨𝐧 #𝐀𝐦𝐚𝐳𝐨𝐧𝐅𝐁𝐀 #𝐀𝐦𝐚𝐳𝐨𝐧𝐏𝐏𝐂 #𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐄𝐎 #𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐞𝐥𝐥𝐞𝐫 #𝐀𝐦𝐚𝐳𝐨𝐧𝐀𝐠𝐞𝐧𝐜𝐲 #𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐞𝐥𝐥𝐢𝐧𝐠 #𝐆𝐫𝐨𝐰𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐚𝐥𝐞𝐬 #𝐀𝐦𝐚𝐳𝐨𝐧𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬
Give Your Business The Competitive Advantage  ||  Hear What Kitty Lai Has To Say
53:08
7 FIGURE MEDIA

Give Your Business The Competitive Advantage || Hear What Kitty Lai Has To Say

Join this channel to get access to perks: https://www.youtube.com/channel/UCHN773F5u-lMt75IlrYMyIg/join Public speaking, brand design, and innovation are crucial elements that can significantly enhance your brand and business. Here's how each contributes to your success: https://mbcapitalsolutions.com/10xbmllc/ Public Speaking Establishes Authority and Credibility: Thought Leadership: Effective public speaking positions you as an expert in your field, helping to build trust with your audience. Brand Ambassadorship: When business leaders speak at conferences or events, they become the face of the brand, reinforcing its identity and values. Expands Reach and Network: Audience Engagement: Engaging speeches can attract new customers, partners, and investors. Networking Opportunities: Speaking at events allows for valuable networking, potentially leading to new business opportunities and collaborations. Builds Personal and Brand Connection: Emotional Connection: Sharing personal stories or company values creates an emotional bond with the audience, fostering brand loyalty. Interactive Feedback: Live interactions provide immediate feedback, helping to refine your message and approach. Brand Design First Impressions and Recognition: Visual Identity: A strong, consistent visual identity helps your brand stand out and be easily recognized. Professionalism: Quality design conveys professionalism and trustworthiness, influencing customer perception. Differentiation: Unique Selling Proposition (USP): Effective brand design highlights what makes your business unique, helping to differentiate it from competitors. Brand Personality: Design elements (logos, colors, typography) communicate your brand’s personality and values, appealing to your target audience. Consistency Across Platforms: Brand Cohesion: Consistent design across all platforms (website, social media, packaging) ensures a unified brand message, strengthening brand identity. Customer Loyalty: Consistent branding fosters familiarity and loyalty among customers. Innovation Competitive Advantage: Market Differentiation: Innovative products or services set your brand apart from competitors. Adaptability: Being innovative helps your business adapt to market changes and stay relevant. Customer Satisfaction and Loyalty: Problem Solving: Innovative solutions address customer pain points, improving satisfaction. Customer Engagement: Continuous innovation keeps customers interested and engaged with your brand. Growth and Scalability: New Opportunities: Innovation can open up new markets and revenue streams. Efficiency: Innovative processes and technologies can improve operational efficiency, reducing costs and increasing profitability. Integrating Public Speaking, Brand Design, and Innovation Combining these elements can amplify their individual benefits: Public Speaking + Brand Design: Use public speaking opportunities to showcase your brand design and communicate your innovative ideas, creating a holistic brand experience for your audience. Brand Design + Innovation: Ensure that your innovative products or services are supported by a strong brand design that communicates their value effectively. Public Speaking + Innovation: Highlight your brand’s innovative aspects during public speaking engagements to position your brand as a forward-thinking leader in the industry. By leveraging public speaking, brand design, and innovation, you can create a powerful synergy that drives brand recognition, customer loyalty, and business growth. Message ChatGPT ChatGPT can make mistakes. Check important info.

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