Founder of ME Brand, a Branding and Design service Kitty Lai is here Monday March 14th on Lunch with Norm for Episode 263 of the podcast. Kitty is going to share with us how bad design can affect your brand/ sales. 🛑 Join the community 🛑 https://www.facebook.com/groups/lunchwithnorm Timestamps 0:00 Intro & Housekeeping 5:03 Welcome Kitty Lai 8:03 Why is it so important to get the packaging right? 12:36 Customers do have elements to trust your brand 15:44 We need only 2 fonts 22:06 Are there any other things that amazon sellers are getting wrong? 30:38 Bad design, how to affect your online sales More about Kitty... Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working as a brand and packaging designer and Head of the Graphic design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses alive through visual design and brand communication. Kitty totally exudes the drive, passion and energy that's needed to be a successful entrepreneur. She wholly embodies the value of self-development and keenly practices a growth mindset in the running of her own business. Kitty is inspired to help entrepreneurs and success-driven individuals to develop their Personal Brand so they make an impact and confidently attract their ideal clients. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ GUEST LINKS https://www.linkedin.com/in/kittylaibrandingdesignerconsultant/ https://www.instagram.com/me.branding.you/ https://www.mebrandglobal.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS :tada: StartUp Club - https://www.startup.club Sellerise - https://www.sellerise.com/ Zee - https://bit.ly/ZEE-IOR ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LUNCH WITH NORM LINKS Facebook Page https://www.facebook.com/lunchwithnorm/ Facebook Group https://www.facebook.com/groups/lunchwithnorm Official Website https://normanfarrar.com/ Instagram https://www.instagram.com/normfarrar/ Twitter https://twitter.com/normfarrarjr TikTok https://www.tiktok.com/@normanfarrar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ PAID MEMBERSHIP PROGRAMS Patreon https://www.patreon.com/lunchwithnorm Centurion League https://privatelabellegion.com/centurion-league ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Get a free month trial by signing up with a coupon BEARD NATION. https://bit.ly/SELLERISE_BEARDNATION ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ About Lunch with Norm Lunch With Norm is your resource for everything from amazon, to e-commerce, to digital marketing, to social media, all in the form of a Livestream podcast. Our aim is to arm the small business owner with the latest tools and advice from the experts that are making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air. We want our listeners to walk away from each episode with actionable advice, you won’t get rich quick, but you will be able to take what you learn from this show and immediately apply it to your own business. Learn. Take action. Maximize your Business. Who is the Beard Guy? Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. When Norm isn’t traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn’t busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts. Norm’s new podcast I Know This Guy…. is now available for listeners. Norm hosts an interview podcast with compelling people from all walks of life, everyone has a story that the world needs to hear. If you have any questions, feel free to post them in the comments.​ ​ Come back every Monday, Wednesday, and Friday at 12:00 pm for a regular scheduled "Lunch with Norm" where Norm sits down with Industry experts!​ #Podcast​ #AmazonSeller #AmazonFBABusiness I'm going live using StreamYard! Before leaving a comment, please grant StreamYard permission to see your name at streamyard.com/facebook

Kitty Lai of ME BRAND talks about Branding Mistakes Amazon Sellers Need To Avoid. Try #Getida Free at: https://getida.com/sellernomics Welcome to another insightful episode of the Sellernomics Podcast! In this edition, we have the pleasure of hosting Kitty Lai, a branding expert from ME BRAND, who dives deep into the world of Amazon selling and shares invaluable advice on avoiding common branding mistakes. Branding is a crucial aspect of any successful Amazon business, and Kitty Lai brings her wealth of experience to the table as she discusses the pitfalls that many Amazon sellers stumble upon. From inconsistent brand messaging to neglecting visual identity, Kitty sheds light on the missteps that can hinder your brand's growth. Tune in to discover actionable tips and real-world examples that can help you navigate the complex landscape of Amazon branding. Whether you're a seasoned seller looking to enhance your brand or a newcomer eager to learn the ropes, this episode is a goldmine of information you won't want to miss. #KittyLai #MEBRAND Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Kitty Lai of ME BRAND - https://www.mebranddesign.com | kitty@mebranddesign.com Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' experience working and managing design teams for global brands. Her knowledge and expertise in packaging and creating brands from scratch is invaluable for each client looking to build a successful business. Your brand is more than just a logo or a website, it should be about the experience and feelings you evoke with your audience. At ME BRAND we are passionate about building your brand to create a unique voice and a memorable appeal. If you have a product or service you want to take to the next level, then ME BRAND is for you. About Getida - https://bit.ly/Sellernomics-GETIDA Getida is the global leader in Amazon FBA auditing and reimbursement solutions for sellers worldwide. We make sure you are optimized for maximum profitability by finding and securing more in FBA recovery, so you get more refunds more quickly. We’ve helped tens of thousands of sellers reimagine reimbursements as an additional revenue stream to reinvest in their Amazon business's growth. Our sellers see 166% more in Amazon FBA recovery than those who don't use Getida. Our technology digs deep, auditing tens of billions of dollars in FBA transactions daily. Combined with an expert claims team of former Amazonians, you're guaranteed the reconciliation of more FBA discrepancies and successful claim resolutions. A trusted partner in Amazon's Selling Partner Appstore and member of the Amazon Emerald Program, Getida ensures that finding and filing claims has never been easier — and reimbursements have never had more impact. With Getida, it's more than money back — it's the way forward. More Videos: How to Conquer Traffic and Conversion on Amazon | Mina Elias https://studio.youtube.com/video/VeJaRzPseT8/edit Getida Social Media: https://www.facebook.com/Getida https://www.linkedin.com/company/getida https://twitter.com/Getida365 https://www.instagram.com/getida365/ https://www.youtube.com/c/getida

Building your Brand for Success with Kitty Lai Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Brand & Design service. With over 20 years of industry experience and managing design teams for global brands, she is now inspired to help businesses and professionals who offer products or services create an impact on their audience using the power of branding, design, and visual communication. She’s bringing her skill set into use on a personal level, to help those businesses and driven individuals develop their products or services to captivate their ideal audience. She adores the theatrical aspect of branding; from the creation of a mood and the emotional feeling that connects you to a brand, the visual appearance to the tone of voice. She is passionate about helping businesses come to life through visual communication. Kitty also co-founded a sustainable clothing business KIT LONDON recently, offering timeless classics and longevity of which 1% of annual turnover goes back to support the planet with every purchase. Kitty totally exudes the drive, passion, and energy that's needed to be a successful entrepreneur. Connect: kitty@mebrandglobal.com Website: ME BRAND - https://www.mebranddesign.com KIT LONDON - https://kit-london.com/ Facebook Group: https://www.facebook.com/groups/240517017039547 Book mentioned: Energize: Make the Most of Every Moment by Simon Alexander Ong - https://amzn.to/3Gy1YCc Podcasts mentioned: The Game Changers Experience - https://podcasts.apple.com/us/podcast/the-game-changers-experience/id1518654325 Lunch with Norm - The eCommerce & Amazon FBA Podcast https://podcasts.apple.com/us/podcast/lunch-with-norm-the-ecommerce-amazon-fba-podcast/id1525564513 ——— Enjoy this Podcast? Like and Subscribe! Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your friends so that they can be educated, informed, inspired & empowered! Questions? You can contact me through my website or find me on Instagram. Thanks for listening! For more updates and episodes, visit the website. You may also tune in on Apple Podcasts, Spotify, Google Podcasts, or Stitcher. If you enjoyed today’s Pockets of Knowledge Podcast episode, then subscribe and share it with your friends! ——— Please note that this episode may contain advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

One of the most memorable guests we had at the Amazon Seller meet-up, Kitty Lai gave us the honor to speak here and had me blown away with her knowledge about our topic on packaging design and the role it plays on Amazon selling. Kitty shares her brain on branding in packaging and all the things you should know about the right packaging for your business. Kitty will also talk about how packaging is like a personalised message that helps build your relationship with your customers. This and a lot of insights from our guest, Kitty. So, If you are struggling with brand identity and creativity for your product, this is the episode you want to listen to. After listening to her, I'm sure you would want to book her for your products. In This Episode: [00:39] Introducing Kitty Lai [01:00] March 2019 when Kitty made a guest appearance at Amazon Seller Meet-up at Florida. [02:52] Kitty is a specially trained visual communicator, graduated as a graphic designer, and worked with different retail brands in the UK. [03:54] Kitty has 20 years of experience in the rebranding and marketing business. [04: 06] She started an Amazon business when she fell out of love with designing. [04:50] 2017 when Kitty started her Amazon selling a business in the UK and US. [09:50] Kitty talking about how branding in Amazon should feel and look like and packaging talks to customers. [10:50] Kitty gave Apple as an example of a brand that gets it right in terms of packaging and branding as a whole. [13:20] Discussed how Apple’s branding changes over the years and what its branding gives to consumers with its packaging. [15:07] Kitty talks about the importance of a logo that carries a brand. [19:30] Example of how to use proper color in branding of a baby bottle. [26:00] Why you should invest on quality photos. Guest Reference: Website: https://www.dinkyideas.com/about Facebook: @kittylai.brand LinkedIn: ttps://www.linkedin.com/in/kittylaibrandingdesignerconsultant/ Book Reference: Building a Story Brand By: Will Listen https://www.amazon.sg/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Links and References: Wizards of Amazon: https://wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Kitty Lai of Me Brand talks about the importance of brand identity for e-commerce sellers. Try #GETIDA Free at: https://www.getida.com. In this Prime Talk Podcast Sponsored by GETIDA – Kitty Lai - Founder of Me Brand - talks about the importance of brand identity for e-commerce sellers and also more information about her life's journey. #kittylai #ecommerce GETIDA YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Kitty Lai of Me Brand - https://www.mebrandglobal.com Your brand is more than just a logo and a website, just imagine you are the star on your own stage. At ME BRAND we define and create your unique appearance so you can make an impact on your ideal audience. About GETIDA - http://bit.ly/GETIDA-SIGNUP With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We’ve developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, our case managers file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursements data on your Amazon account, get free consulting on how to improve your Amazon business, and much more! GETIDA helps you get refunds for: ▶ Lost Product in Amazon Warehouse ▶ Lost Inbound Amazon Products ▶ Products Damaged in Amazon Warehouse ▶ Damaged Inbound Products ▶ Customer Return Issues ▶ Customer Service Issues ▶ Inventory Damage in FBA Warehouse ▶ Customer Returns Damaged by Amazon ▶ Inventory Damage in Amazon Warehouse Transfer ▶ Order Discrepancies ▶ Shipment Discrepancies ▶ FBA Fee Overcharges and Reductions ▶ Lost / Damaged Shipment from Carrier ▶ Inventory Destroyed Without Permission ▶ Reimbursement of unpaid Reimbursements ▶ Returns Posted after Amazon’s Return Deadline More Videos: Reduce Amazon Fees & Increase Profit | Presentation https://www.youtube.com/watch?v=uvhh1mzzN3Y ---- GETIDA Social Media Links ------ https://www.facebook.com/GETIDA https://www.linkedin.com/company/getida https://twitter.com/Getida365 https://www.instagram.com/getida365/ https://www.youtube.com/c/getida 01:03 Chichester 01:52 The Estée Lauder- Clinique 01:58 Aramis 03:04 Guangdong 05:16 Kent Institute of Art & Design 10:20 Tim Baker 15:13 Ted Baker 19:46 Cath Kidston 43:28 Online Seller Crews 43:29 Wizards of Ecom 44:39 kitty@brand global.com 44:40 LinkedIn: Kitty Lai 44:52 Instagram: kittylai.brand

To know more about Global From Asia and what we do, visit: https://www.globalfromasia.com/ Like and follow our social media channels! Facebook Page: https://www.facebook.com/GlobalFromAsia/ Twitter: https://twitter.com/globalfromasia Instagram: https://www.instagram.com/globalfromasia LinkedIn: https://www.linkedin.com/company/globalfromasia/ You can also check out Global From Asia podcasts here: https://podcasts.apple.com/us/podcast/global-from-asia-podcast-running/id734412105 Browse Michael Michelini's Insightful Amazon Books here: https://amzn.to/3jxlH8s

Today we bring you, Kitty Lai, to talk to us about how branding plays a big role in how you represent your product or how your product represents you which is key when selling on Amazon. Kitty Lai is a Branding Specialist and Visual Communicator, Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, having worked as a brand and packaging designer for over twenty years and as the Head of the Graphic Design teams for iconic British retail brands such as Ted Baker and Cath Kidston, bringing businesses to life through visual communication and brand identity. ===================== Kitty Lai 👇 ===================== 🌀 Kitty Lai - LinkedIn: https://www.linkedin.com/in/kittylaibrandingdesignerconsultant/ 🌀 ME BRAND - Website: https://www.mebrandglobal.com/ ============= FOLLOW US 👇 ============= 🌀 Vincenzo - LinkedIn: https://www.linkedin.com/in/vincenzo-toscano/ 🌀 Ecomcy - Instagram: https://www.instagram.com/ecomcy/ 🌀 Ecomcy - Facebook: https://www.facebook.com/Ecomcy/ 🌀 Ecomcy - LinkedIn: https://www.linkedin.com/company/69735748/admin/ ============================== EXCLUSIVE SPONSOR DISCOUNTS 👇 ============================== 💎 HELIUM10 🏷️ 50%: VIN50 👇 https://www.ecomcy.com/helium10 💎 ZONGURU 🏷️ 50%: VIN50 👇 https://www.zonguru.com/get/50-off?ref=vincenzotoscano&utmmedium=affiliate&utmsource=vincenzotoscano&utmcampaign=50+off&tapa=91117-bc1027 💎 GETIDA 🏷️ $400 OFF 👇 https://online.getida.com/ecomcy 💎 HELLOTAX 🏷️ 10%: ECOMCY 👇 https://hellotax.com/?_get=ecomcy 💎 AVASK 🏷️ : ECOMCY 👇 https://lddy.no/14xvf 💎 EVA 🏷️ 10%: ECOMCY 👇 https://eva.guru?ref=vincenzo75 💎 PAYONEER 🏷️: ECOMCY 👇 https://payouts.payoneer.com/partners/or.aspx?pid=YOYIZC74IO2s4KZQp7tgsw%3d%3d 💎 QUARTILE 🏷️: ECOMCY 👇 https://quartile.grsm.io/qixjxs8yzsey 💎 OFX 🏷️ 10%: ECOMCY 👇 https://www.ofx.com/p/ecomcy/?PID=14179 💎 OSOME 🏷️ 2 FREE MONTHS: ECOMCY 👇 https://osome.com/uk/referral/osome-ecommerce-start/?ref=ecomcy&aff_name=Ecomcy%20.&coupon=EC100 💎 RJMTAXEXEMPTION 🏷️ 10%: ECOMCY 👇 https://www.rjmtaxexemption.com/ ============================== YOU CAN ALSO LISTEN TO US ON 👇 ============================== 🌀 Youtube: https://www.youtube.com/channel/UC6yw11X2ZVRemuH4KVOlhgg/featured 🌀 Spotify: https://open.spotify.com/show/3UuOvhx... 🌀 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ecommerce-lab-by-ecomcy/id1612054511?itsct=podcastboxlink&itscg=30200&ls=1 🌀 Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tZWRpYS5yc3MuY29tL2Vjb21jeS9mZWVkLnhtbA== 🌀 Twitch: https://www.twitch.tv/ecomcy 🔔 𝐃𝐎𝐍'𝐓 𝐅𝐎𝐑𝐆𝐄𝐓 𝐓𝐎 𝐂𝐎𝐌𝐌𝐄𝐍𝐓, 𝐒𝐇𝐀𝐑𝐄, 𝐋𝐈𝐊𝐄 𝐀𝐍𝐃 𝐒𝐔𝐁𝐒𝐂𝐑𝐈𝐁𝐄! 🔔 #𝐄𝐜𝐨𝐦𝐜𝐲 #𝐀𝐦𝐚𝐳𝐨𝐧 #𝐀𝐦𝐚𝐳𝐨𝐧𝐅𝐁𝐀 #𝐀𝐦𝐚𝐳𝐨𝐧𝐏𝐏𝐂 #𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐄𝐎 #𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐞𝐥𝐥𝐞𝐫 #𝐀𝐦𝐚𝐳𝐨𝐧𝐀𝐠𝐞𝐧𝐜𝐲 #𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐞𝐥𝐥𝐢𝐧𝐠 #𝐆𝐫𝐨𝐰𝐀𝐦𝐚𝐳𝐨𝐧𝐒𝐚𝐥𝐞𝐬 #𝐀𝐦𝐚𝐳𝐨𝐧𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬

If you're feeling frustrated that your products aren't standing out in the crowded e-commerce market, despite all your efforts, then you are not alone! Maybe you've tried different marketing strategies, reduced prices, and improved product quality, but you still can't seem to create a lasting impact on your customers. The problem may lie in your product packaging design, which plays a crucial role in establishing brand recognition and influencing consumer behavior. Without an effective packaging design, your products may fade into the background, leading to missed sales opportunities, reduced brand equity, and limited customer loyalty. In this episode of The Seller Process Podcast, Gianmarco talks with Kitty Lai about the Five (5) essential steps to help you create an effective packaging design that can help your business thrive in the competitive e-commerce landscape. Here's a breakdown of what to expect in this episode: • The Importance of Effective Packaging • Budgeting for Packaging • Researching for Packaging • Design Briefing Best Practices • Guidelines for Packaging Design • Understanding the Production Process • Incorporating Brand Identity and Values in Packaging • Common Mistakes and Pitfalls to Avoid • Trends in the Packaging Industry Download "The Essential Packaging Guide to getting started” by ME Brand and start creating now the best version of your packaging! https://www.thesellerprocess.com/2023/07/05/create-an-effective-product-packaging/ About Kitty Lai: Kitty Lai is a passionate Brand Design expert and Founder of ME Brand - a Branding and Design service. She is one of the leading authorities in the UK, with over twenty years' of experience working and managing design teams for global brands. Her knowledge and expertise in packaging and creating brands from scratch are invaluable for each client looking to build a successful business. Connect with Kitty Lai… Website: https://www.mebranddesign.co LinkedIn: https://www.linkedin.com/company/me-brand-personal-branding/ Instagram: https://www.instagram.com/mebranddesign/ Facebook: https://www.facebook.com/mebranddesigns Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.meli Tools & Useful Resources Helium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10 PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS - https://www.thesellerprocess.com/pickfu/