What’s your tone of voice - playful, bold, or blandly safe? Does your message spark a reaction - or does it fade into the background? If someone summed up your USP in one line, would it sound like anyone else’s? This is where brand positioning and identity guidelines matter. They don’t just keep your fonts and colours neat - they define your personality, the way you speak, and how you connect.

Source: Freepix This week, two different people asked me what Gen Z wants from design. And it got me thinking - because truthfully, I don’t spend a lot of time using generation labels. I think in age. In behaviour. In buying power. Gen Z, for example, could be 13 or 28. That’s a 15-year difference. And what appeals to one definitely doesn’t land with the other. So while the generational terms can help frame things, they’re only useful if we zoom in beyond them. Let’s talk pac

Standing out in business isn’t just about having a great product - it’s about how you present it. Yet so many brands try to cut corners on branding and packaging, thinking a DIY approach will do the trick. But we all know the saying, you get what you pay for! Saving money upfront often leads to missed opportunities down the line. And believe ME… we’ve seen firsthand how professional branding can make all the difference.

We’ve all seen the rise of sustainable packaging - and yes, it’s still a big deal. But let’s not forget about the design. Just because it’s eco-friendly doesn’t mean it has to be boring. You can have packaging that’s kind to the planet and looks amazing. Let’s go beyond just the materials and get into what really connects with your customer. Shape, layout, typography, storytelling - this is where your brand starts to feel like something. It’s where design meets emotion… and w

You know the saying, “One person’s trash is another’s treasure”? Well, it’s never been truer than in the case of designer packaging. Once destined for the bin, high-end boxes, bags, and bottles are now finding a second life on thrift shop shelves, online marketplaces, and even in people’s homes - as décor, storage, or collectables.

ME BRAND awarded SME National Business Awards 2025 finalist for Business Innovation

Creating a brand and starting a business are two different things. While starting a business focuses on logistics like products, services, and operations, creating a brand is about crafting an identity that resonates with your audience. A strong brand tells your story, connects emotionally, and sets you apart from competitors. Let's walk you through the steps to create a brand that reflects your vision and builds lasting customer relationships.

Senses-based packaging activates multiple senses to enhance the customer's unboxing experience.

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

TOMS’ story is a testament to the impact of storytelling in business. Sharing your brand's story can create a deeper emotional connection with your audience and drive meaningful engagement.

Design isn’t just about how your brand looks - it’s a tool that connects your business with your audience. That’s why understanding the design process behind your logo, website, and packaging is so important for achieving your brand’s mission.

You've seen going viral in action. The funny cat, heartfelt, or unique videos that people like and get reposted hundreds of thousands of times. This phenomenon is called viral marketing. While there's no exact formula for how content gets viral, it's worth aiming for. Even if your packaging doesn't go viral online, at least it stands out on store shelves.

A quick, no-nonsense guide to the legal must-knows for branding, so you can focus on building a brand, without worrying about the fine print

When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get

Branding is not only about what people see, but what they feel. The emotion they feel may influence than what they see...

Technology has always shaped how we create - but now, with the rise of artificial intelligence, we’re seeing a whole new level of possibility. Imagine combining the limitless potential of AI with your unique creativity.

Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus...

Have you ever wondered why some brands stand the test of time while others fade away? It’s easy to blame leadership when a brand fails - and often, that’s fair. But here’s something to consider: strategic branding shapes leadership. The two go hand in hand. Let’s explore the key branding strategies that keep classic brands ahead of the curve.

Minimalism has become popular in the past decade as it offers a clean, uncluttered, and soothing environment. Minimalism has become a cornerstone of modern branding and packaging, but it goes beyond just looking sleek—it's about delivering substance with every touchpoint.

Halloween - a night filled with spiders, webs, bats, witches, ghosts, costumes, and candies! But it's more than just a night of tricks or treats, it has become a golden (or in this case dark) opportunity for brands to join in on the scare.