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Beyond Aesthetics: The Role of Storytelling
In 2006, a young man was travelling to Argentina. He saw small kids walking around the town every day without shoes. Wanting to make a...
Kitty Lai
Apr 292 min read
3
Navigating the Design Process: What Business Owners Should Know
Design isn’t just about how your brand looks - it’s a tool that connects your business with your audience. That’s why understanding the...
Kitty Lai
Apr 82 min read
8
Viral Packaging Secrets: Stand Out in Both Digital and Physical Spaces
Aiming to stand out in a crowded market place is a good goal, but if you want to take it to the next level - aim to go viral . Â You've...
Kitty Lai
Mar 252 min read
9
Brand Design Legalities You Should Know
A quick, no-nonsense guide to the legal must-knows for branding, so you can focus on building a brand, without worrying about the fine print
Kitty Lai
Mar 112 min read
20
Protect Your Brand: Packaging strategies to prevent counterfeiting
When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get
Kitty Lai
Feb 252 min read
15
Beyond Aesthetics: Evoking Emotions in Brand Design
Branding is not only about what people see, but what they feel. The emotion they feel may influence than what they see...
Kitty Lai
Feb 112 min read
10
Unlocking Creativity with AI in Design
Technology has always shaped how we create - but now, with the rise of artificial intelligence, we’re seeing a whole new level of...
Kitty Lai
Jan 292 min read
13
Packaging Gone Wrong: Design Mistakes that Hurt Brands
Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus...
Kitty Lai
Jan 162 min read
32
7 Branding Lessons to Learn from Top Companies
Ranking from interbrands.com 2023 Have you ever wondered why some brands stand the test of time while others fade away?  It’s easy to...
Kitty Lai
Jan 92 min read
18
How minimalism can give your brand a premium experience
Minimalism has become popular in the past decade as it offers a clean, uncluttered, and soothing environment. Minimalism has become a...
Kitty Lai
Oct 15, 20242 min read
26
Halloween Branding: A trick or treat for brands?
Halloween - a night filled with spiders, webs, bats, witches, ghosts, costumes, and candies! But it's more than just a night of tricks or...
Kitty Lai
Oct 3, 20242 min read
18
Design Accessibility: Designing Packaging For All
Imagine this:Â A customer with limited dexterity struggles to open your beautiful new package. Not exactly a delightful unboxing experience,
Kitty Lai
Sep 23, 20242 min read
33
Global Branding: How to Avoid Cultural Missteps
Having a powerful brand is the heartbeat of your business, but when your direction points you to going global, things can get a little...
Kitty Lai
Sep 8, 20243 min read
15
Choosing a Brand Name with Lasting Impact
The name you choose for your brand carries a lot of weight. It's the first impression you make.
Kitty Lai
Jul 9, 20242 min read
67
Fearless: Facing challenges, Embracing triumphs!
Let's face your challenges and overcome your fears. Here's how you can embrace your triumphs!
Kitty Lai
Jul 4, 20242 min read
17
Amplify Your Brand: The magic of sonic branding!
Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...
Kitty Lai
Jun 20, 20242 min read
14
Safeguard your Brand: Catch those typos!
Just a few weeks ago, my client's supplier hit me with a question: "Can we skip proofs and dive straight into production?" With my two...
Kitty Lai
May 23, 20243 min read
5
Boost Your Brand & The Planet: Sustainable Tips for Earth Day
Today, let's celebrate our beautiful planet 🌎 and explore ways your business can become a champion for sustainability 🌱.
Kitty Lai
Apr 22, 20241 min read
9
How successful is your personal brand?
Discover the true success of your personal brand beyond mere numbers. Explore the impact you make and connections you forge. #PersonalBrand
Kitty Lai
Apr 17, 20242 min read
13
Where's the love for your brand gone?
You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing,...
Kitty Lai
Feb 14, 20242 min read
18
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