Packaging Trends for 2025
- Kitty Lai
- 1 day ago
- 2 min read
We’ve all seen the rise of sustainable packaging - and yes, it’s still a big deal. But let’s not forget about the design. Just because it’s eco-friendly doesn’t mean it has to be boring. You can have packaging that’s kind to the planet and looks amazing.
Let’s go beyond just the materials and get into what really connects with your customer. Shape, layout, typography, storytelling - this is where your brand starts to feel like something. It’s where design meets emotion… and where buying decisions actually happen.
The rise of 'shelf-disruption' design
Forget blending in - brands are getting brave with layouts that break all the usual rules. Sideways logos, upside-down labels, off-centre shapes, oversized fonts… it's all about standing out and grabbing attention. These bold moves aren’t just for show - they’re designed to stop the scroll, or make someone pause mid-aisle and take a second look.
💡Think: “Off-script” typography like Oatly, or bold, angled blocks of text like Tony’s Chocolonely.
Soft geometry & organic lines
Minimalism’s still going strong, but it’s softening up. We’re moving away from harsh, clinical lines and seeing more fluid shapes - rounded corners, wavy edges, imperfect circles. It’s all about making things feel more approachable, tactile, and human.
You’ll spot this especially in wellness and skincare, where softness speaks to trust, comfort, and calm.
💡Brands like Pai and Wildsmith Skin are great examples - minimalist, but gentle.
Monochrome palettes with a twist
A single colour might sound simple, but in the right hands, monochrome is a total power move. Think crisp white-on-white embossing, deep black with foil accents, or layered tonal textures. It’s all about doing more with less - and making minimal feel seriously luxurious.
The twist? Add one unexpected detail. A pop of neon, a bold sleeve, or a clever reveal when opened. That contrast is what makes it memorable.
💡Check out AKT deodorant balm - pure gold tubes with minimal text, but maximum vibe.
Typography takes centre stage
In 2025, type is the brand. More and more packaging is ditching graphics and letting bold, custom typography do all the talking. Fonts aren’t just functional anymore - they’re full of personality, and in some cases, they’re the whole design.
Playful. Retro. Brutalist. Soft serif. Typography isn’t just text - it’s your brand voice, visualised.
💡UK brand Lucky Saint (alcohol-free beer) does this beautifully - clean, type-led cans that speak confidence.
Looks matter. Feelings matter more.
We’re in an age of instant judgment. Whether it’s in-store or on-screen, your packaging has to do more than just look good - it needs to capture your brand’s essence in seconds.
These packaging trends show a shift towards storytelling through design - not just saying "we're sustainable" or "we're luxury", but showing it through shape, colour, interaction and tone.
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