Source: Freepix This week, two different people asked me what Gen Z wants from design. And it got me thinking - because truthfully, I don’t spend a lot of time using generation labels. I think in age. In behaviour. In buying power. Gen Z, for example, could be 13 or 28. That’s a 15-year difference. And what appeals to one definitely doesn’t land with the other. So while the generational terms can help frame things, they’re only useful if we zoom in beyond them. Let’s talk pac