Choosing a Brand Name with Lasting Impact
The name you choose for your brand carries a lot of weight. It's the first impression you make.
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Kitty Lai
- Jun 20
- 2 min
Amplify Your Brand: The magic of sonic branding!
Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...
18 views
Kitty Lai
- Feb 14
- 2 min
Where's the love for your brand gone?
You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing,...
17 views
Kitty Lai
- Feb 1
- 1 min
How can I tell if I'm shaping a lifestyle brand?
Lifestyle branding is like making your brand a lifestyle buddy, not just a product pusher. It's all about wrapping your brand in a vibe,...
19 views
Kitty Lai
- Dec 13, 2023
- 2 min
How Bad Design Affects Your Sales
Have you ever strolled into a supermarket, searching for a pack of sugar? Did you instinctively reach for the first one that caught your...
21 views
Kitty Lai
- Sep 22, 2023
- 2 min
Common Branding Blunders: What Every Startup Should Avoid in Branding
I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things...
24 views
Kitty Lai
- Sep 15, 2023
- 2 min
Stand Out Strategies: Is Your Brand Blending In?
On my summer break, my son cheekily tried to blend in to some wallpaper that matched his shirt in a restaurant 😂. He tried very hard and...
19 views
Kitty Lai
- Jun 9, 2023
- 1 min
3 Ways To Make People Curious About You
3 Ways To Make People Curious About You. Make people more curious and more interested in you with these top tips.
32 views
Kitty Lai
- Jun 1, 2023
- 1 min
Why Should I Choose You?
The truth is all industries are saturated. Entrepreneurs are everywhere, so it's harder for clients to choose who to work with. You need...
10 views
Kitty Lai
- Jul 14, 2022
- 1 min
Mission VS Vision: What's the difference?
Mission and Vision play important roles in organisations and in one's personal brand even more so. These two always come together to the...
40 views
Kitty Lai
- Aug 16, 2021
- 2 min
How to Write Articles to Build Your Brand
How to Write Articles to Build Your Brand!
Writing a blog or article is a great way to build your Personal brand and get visible in front o
66 views
Kitty Lai
- Jul 6, 2021
- 1 min
Don't Just Build a Following...Build a Brand
Too many of us are concerned about collecting followers on social media platforms and not thinking about how to build a brand properly....
56 views
Kitty Lai
- Jul 4, 2021
- 2 min
Top Tools You Can Use to Build Your Personal Brand
Building a personal brand is easier if you have the right tools. I've listed down the most commonly used tools to help you maximise your...
59 views
Kitty Lai
- May 12, 2021
- 2 min
How Undercharging can Damage Your Personal Brand
Do you think undercharging your services will encourage people to choose you over your competitors? Nope, it doesn't. If you think...
31 views
Kitty Lai
- Apr 12, 2021
- 2 min
The Importance of Storytelling and Why It Matters
Humans are hardwired to read and listen to stories because they're interesting and entertaining. Just like children, adults like hearing...
80 views
Kitty Lai
- Mar 15, 2021
- 2 min
Get to know your Personal Brand persona
Building a personal brand means we are all are unique in character, personality and each possess different qualities and skills. Knowing...
41 views
Kitty Lai
- Feb 17, 2021
- 2 min
How to reinvent your Personal Brand?
A personal brand will evolve with you over time and there are occasions when you simply just want to re-invent your brand. In many cases...
36 views
Kitty Lai
- Feb 12, 2021
- 1 min
10 Advantages of Personal Branding
There are so many advantages of having personal branding, yet many people overlook this and think it's just marketing or something you...
26 views
Kitty Lai
- Feb 5, 2021
- 1 min
Look the Part!
Showing up for visibility is one thing, showing up to win is another. You make impression in the first seven seconds, so you focus on...
18 views
Kitty Lai
- Jan 26, 2021
- 2 min
What's an elevator pitch and who needs one?
An elevator pitch is a short speech that's meant to get someone interested in what you do. The goal is not to sell, but to get a chance to..
48 views
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