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Beyond Aesthetics: The Role of Storytelling
In 2006, a young man was travelling to Argentina. He saw small kids walking around the town every day without shoes. Wanting to make a...
Kitty Lai
2 days ago2 min read
0 views
Protect Your Brand: Packaging strategies to prevent counterfeiting
When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get
Kitty Lai
Feb 252 min read
11 views
7 Branding Lessons to Learn from Top Companies
Ranking from interbrands.com 2023 Have you ever wondered why some brands stand the test of time while others fade away?  It’s easy to...
Kitty Lai
Jan 92 min read
18 views
How minimalism can give your brand a premium experience
Minimalism has become popular in the past decade as it offers a clean, uncluttered, and soothing environment. Minimalism has become a...
Kitty Lai
Oct 15, 20242 min read
25 views
Design Accessibility: Designing Packaging For All
Imagine this:Â A customer with limited dexterity struggles to open your beautiful new package. Not exactly a delightful unboxing experience,
Kitty Lai
Sep 23, 20242 min read
33 views
Choosing a Brand Name with Lasting Impact
The name you choose for your brand carries a lot of weight. It's the first impression you make.
Kitty Lai
Jul 9, 20242 min read
64 views
Amplify Your Brand: The magic of sonic branding!
Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...
Kitty Lai
Jun 20, 20242 min read
11 views
Where's the love for your brand gone?
You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing,...
Kitty Lai
Feb 14, 20242 min read
18 views
How can I tell if I'm shaping a lifestyle brand?
Lifestyle branding is like making your brand a lifestyle buddy, not just a product pusher. It's all about wrapping your brand in a vibe,...
Kitty Lai
Feb 1, 20241 min read
19 views
How Bad Design Affects Your Sales
Have you ever strolled into a supermarket, searching for a pack of sugar? Did you instinctively reach for the first one that caught your...
Kitty Lai
Dec 13, 20232 min read
22 views
Common Branding Blunders: What Every Startup Should Avoid in Branding
I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things...
Kitty Lai
Sep 22, 20232 min read
28 views
Stand Out Strategies: Is Your Brand Blending In?
On my summer break, my son cheekily tried to blend in to some wallpaper that matched his shirt in a restaurant 😂. He tried very hard and...
Kitty Lai
Sep 15, 20232 min read
23 views
3 Ways To Make People Curious About You
3 Ways To Make People Curious About You. Make people more curious and more interested in you with these top tips.
Kitty Lai
Jun 9, 20231 min read
32 views
Why Should I Choose You?
The truth is all industries are saturated. Entrepreneurs are everywhere, so it's harder for clients to choose who to work with. You need...
Kitty Lai
Jun 1, 20231 min read
11 views
Mission VS Vision: What's the difference?
Mission and Vision play important roles in organisations and in one's personal brand even more so. These two always come together to the...
Kitty Lai
Jul 14, 20221 min read
41 views
How to Write Articles to Build Your Brand
How to Write Articles to Build Your Brand!
Writing a blog or article is a great way to build your Personal brand and get visible in front o
Kitty Lai
Aug 16, 20212 min read
71 views
Don't Just Build a Following...Build a Brand
Too many of us are concerned about collecting followers on social media platforms and not thinking about how to build a brand properly....
Kitty Lai
Jul 6, 20211 min read
56 views
Top Tools You Can Use to Build Your Personal Brand
Building a personal brand is easier if you have the right tools. I've listed down the most commonly used tools to help you maximise your...
Kitty Lai
Jul 4, 20212 min read
62 views
How Undercharging can Damage Your Personal Brand
Do you think undercharging your services will encourage people to choose you over your competitors? Nope, it doesn't. If you think...
Kitty Lai
May 12, 20212 min read
32 views
The Importance of Storytelling and Why It Matters
Humans are hardwired to read and listen to stories because they're interesting and entertaining. Just like children, adults like hearing...
Kitty Lai
Apr 12, 20212 min read
80 views
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