Senses-based packaging activates multiple senses to enhance the customer's unboxing experience.

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

TOMS’ story is a testament to the impact of storytelling in business. Sharing your brand's story can create a deeper emotional connection with your audience and drive meaningful engagement.

Design isn’t just about how your brand looks - it’s a tool that connects your business with your audience. That’s why understanding the design process behind your logo, website, and packaging is so important for achieving your brand’s mission.

A quick, no-nonsense guide to the legal must-knows for branding, so you can focus on building a brand, without worrying about the fine print

When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get

Branding is not only about what people see, but what they feel. The emotion they feel may influence than what they see...

Have you ever wondered why some brands stand the test of time while others fade away? It’s easy to blame leadership when a brand fails - and often, that’s fair. But here’s something to consider: strategic branding shapes leadership. The two go hand in hand. Let’s explore the key branding strategies that keep classic brands ahead of the curve.

Minimalism has become popular in the past decade as it offers a clean, uncluttered, and soothing environment. Minimalism has become a cornerstone of modern branding and packaging, but it goes beyond just looking sleek—it's about delivering substance with every touchpoint.

Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...

As we step into a new year, let's embrace a journey of reflection, weaving through the highs, lows, and invaluable lessons that shaped our path in 2023. Consider the impact you've made along the way and envision the positive ripples you'll create in the year ahead.

Building your brand is a never-ending journey, yet there are instances when despite your dedicated efforts, progress seems elusive. Ever wonder why you might be stuck? Here are a few reasons: