What’s your tone of voice - playful, bold, or blandly safe?
Does your message spark a reaction - or does it fade into the background?
If someone summed up your USP in one line, would it sound like anyone else’s?
This is where brand positioning and identity guidelines matter. They don’t just keep your fonts and colours neat - they define your personality, the way you speak, and how you connect.
Source: Freepix This week, two different people asked me what Gen Z wants from design. And it got me thinking - because truthfully, I don’t spend a lot of time using generation labels. I think in age. In behaviour. In buying power. Gen Z, for example, could be 13 or 28. That’s a 15-year difference. And what appeals to one definitely doesn’t land with the other. So while the generational terms can help frame things, they’re only useful if we zoom in beyond them. Let’s talk pac
