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Beyond Aesthetics: The Role of Storytelling
In 2006, a young man was travelling to Argentina. He saw small kids walking around the town every day without shoes. Wanting to make a...
Kitty Lai
Apr 292 min read
3 views
Protect Your Brand: Packaging strategies to prevent counterfeiting
When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get
Kitty Lai
Feb 252 min read
15 views
7 Branding Lessons to Learn from Top Companies
Ranking from interbrands.com 2023 Have you ever wondered why some brands stand the test of time while others fade away?  It’s easy to...
Kitty Lai
Jan 92 min read
18 views
How successful is your personal brand?
Discover the true success of your personal brand beyond mere numbers. Explore the impact you make and connections you forge. #PersonalBrand
Kitty Lai
Apr 17, 20242 min read
13 views
How can I tell if I'm shaping a lifestyle brand?
Lifestyle branding is like making your brand a lifestyle buddy, not just a product pusher. It's all about wrapping your brand in a vibe,...
Kitty Lai
Feb 1, 20241 min read
19 views
5 Reasons You're Not Seeing The Results You Want
Building your brand is a never-ending journey, yet there are instances when despite your dedicated efforts, progress seems elusive. Ever...
Kitty Lai
Dec 18, 20231 min read
16 views
How Bad Design Affects Your Sales
Have you ever strolled into a supermarket, searching for a pack of sugar? Did you instinctively reach for the first one that caught your...
Kitty Lai
Dec 13, 20232 min read
22 views
Common Branding Blunders: What Every Startup Should Avoid in Branding
I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things...
Kitty Lai
Sep 22, 20232 min read
28 views
How You Can Give Back to Your Community
As your business succeeds, don't forget to give back to your community.
Kitty Lai
Jun 23, 20231 min read
17 views
3 Ways To Make People Curious About You
3 Ways To Make People Curious About You. Make people more curious and more interested in you with these top tips.
Kitty Lai
Jun 9, 20231 min read
32 views
Why Should I Choose You?
The truth is all industries are saturated. Entrepreneurs are everywhere, so it's harder for clients to choose who to work with. You need...
Kitty Lai
Jun 1, 20231 min read
11 views
How to Write Articles to Build Your Brand
How to Write Articles to Build Your Brand!
Writing a blog or article is a great way to build your Personal brand and get visible in front o
Kitty Lai
Aug 16, 20212 min read
71 views
Don't Just Build a Following...Build a Brand
Too many of us are concerned about collecting followers on social media platforms and not thinking about how to build a brand properly....
Kitty Lai
Jul 6, 20211 min read
56 views
How Undercharging can Damage Your Personal Brand
Do you think undercharging your services will encourage people to choose you over your competitors? Nope, it doesn't. If you think...
Kitty Lai
May 12, 20212 min read
32 views
The Importance of Storytelling and Why It Matters
Humans are hardwired to read and listen to stories because they're interesting and entertaining. Just like children, adults like hearing...
Kitty Lai
Apr 12, 20212 min read
80 views
Get to know your Personal Brand persona
Building a personal brand means we are all are unique in character, personality and each possess different qualities and skills. Knowing...
Kitty Lai
Mar 15, 20212 min read
41 views
How to reinvent your Personal Brand?
A personal brand will evolve with you over time and there are occasions when you simply just want to re-invent your brand. In many cases...
Kitty Lai
Feb 17, 20212 min read
36 views
10 Advantages of Personal Branding
There are so many advantages of having personal branding, yet many people overlook this and think it's just marketing or something you...
Kitty Lai
Feb 12, 20211 min read
26 views
If you can tick off these 7 things, then you've already started building a successful brand 💪💥😀
Sometimes, it's easier to create a check list to refer back to, and if you're already growing your personal brand here's a list I've put...
Kitty Lai
Nov 10, 20201 min read
19 views
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