What’s your tone of voice - playful, bold, or blandly safe? Does your message spark a reaction - or does it fade into the background? If someone summed up your USP in one line, would it sound like anyone else’s? This is where brand positioning and identity guidelines matter. They don’t just keep your fonts and colours neat - they define your personality, the way you speak, and how you connect.

Source: Freepix This week, two different people asked me what Gen Z wants from design. And it got me thinking - because truthfully, I don’t spend a lot of time using generation labels. I think in age. In behaviour. In buying power. Gen Z, for example, could be 13 or 28. That’s a 15-year difference. And what appeals to one definitely doesn’t land with the other. So while the generational terms can help frame things, they’re only useful if we zoom in beyond them. Let’s talk pac

Standing out in business isn’t just about having a great product - it’s about how you present it. Yet so many brands try to cut corners on branding and packaging, thinking a DIY approach will do the trick. But we all know the saying, you get what you pay for! Saving money upfront often leads to missed opportunities down the line. And believe ME… we’ve seen firsthand how professional branding can make all the difference.

Creating a brand and starting a business are two different things. While starting a business focuses on logistics like products, services, and operations, creating a brand is about crafting an identity that resonates with your audience. A strong brand tells your story, connects emotionally, and sets you apart from competitors. Let's walk you through the steps to create a brand that reflects your vision and builds lasting customer relationships.

Senses-based packaging activates multiple senses to enhance the customer's unboxing experience.

TOMS’ story is a testament to the impact of storytelling in business. Sharing your brand's story can create a deeper emotional connection with your audience and drive meaningful engagement.

When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get

Have you ever wondered why some brands stand the test of time while others fade away? It’s easy to blame leadership when a brand fails - and often, that’s fair. But here’s something to consider: strategic branding shapes leadership. The two go hand in hand. Let’s explore the key branding strategies that keep classic brands ahead of the curve.

Having a powerful brand is the heartbeat of your business, but when your direction points you to going global, things can get a little tricky. Have you thought of whether your brand is culturally sensitive or not?

Let's face your challenges and overcome your fears. Here's how you can embrace your triumphs!

Discover the true success of your personal brand beyond mere numbers. Explore the impact you make and connections you forge. #PersonalBrand

Imagine your brand as a character in a story, not just a thing on a shelf. It's about making people feel something, creating a connection that goes beyond, "Hey, here's something to buy."

Building your brand is a never-ending journey, yet there are instances when despite your dedicated efforts, progress seems elusive. Ever wonder why you might be stuck? Here are a few reasons:

The truth is, no one likes to be left on the shelf. Being overlooked often boils down to poor brand design (aside from price). Bad design can drastically impact sales in various negative ways. On the flip side, great designs compel customers to grab your product and make a purchase.

I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things they get wrong when it comes to product branding and design (even my son has an opinion when he sees bad branding or packaging... which kind of warms my heart to know that he's been paying attention).

As your business succeeds, don't forget to give back to your community.

3 Ways To Make People Curious About You. Make people more curious and more interested in you with these top tips.

The truth is all industries are saturated. Entrepreneurs are everywhere, so it's harder for clients to choose who to work with. You need...

How to Write Articles to Build Your Brand! Writing a blog or article is a great way to build your Personal brand and get visible in front o

Too many of us are concerned about collecting followers on social media platforms and not thinking about how to build a brand properly....