We’ve all seen the rise of sustainable packaging - and yes, it’s still a big deal. But let’s not forget about the design. Just because it’s eco-friendly doesn’t mean it has to be boring. You can have packaging that’s kind to the planet and looks amazing. Let’s go beyond just the materials and get into what really connects with your customer. Shape, layout, typography, storytelling - this is where your brand starts to feel like something. It’s where design meets emotion… and w

You know the saying, “One person’s trash is another’s treasure”? Well, it’s never been truer than in the case of designer packaging. Once destined for the bin, high-end boxes, bags, and bottles are now finding a second life on thrift shop shelves, online marketplaces, and even in people’s homes - as décor, storage, or collectables.

Senses-based packaging activates multiple senses to enhance the customer's unboxing experience.

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

You've seen going viral in action. The funny cat, heartfelt, or unique videos that people like and get reposted hundreds of thousands of times. This phenomenon is called viral marketing. While there's no exact formula for how content gets viral, it's worth aiming for. Even if your packaging doesn't go viral online, at least it stands out on store shelves.

When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get

Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus...

Minimalism has become popular in the past decade as it offers a clean, uncluttered, and soothing environment. Minimalism has become a cornerstone of modern branding and packaging, but it goes beyond just looking sleek—it's about delivering substance with every touchpoint.

Imagine this: A customer with limited dexterity struggles to open your beautiful new package. Not exactly a delightful unboxing experience,

Safeguard your Brand: Catch those typos!

Today, let's celebrate our beautiful planet 🌎 and explore ways your business can become a champion for sustainability 🌱.

You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing, while others are all about making bank. But over time, as you're busy running the show, it's easy for the focus to shift and for certain parts of your brand to get a little neglected.

The worst type of product packaging is the one that's harmful to the environment and fails to serve its primary function of protecting, presenting, and identifying the product.