Senses-based packaging activates multiple senses to enhance the customer's unboxing experience.

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

Design isn’t just about how your brand looks - it’s a tool that connects your business with your audience. That’s why understanding the design process behind your logo, website, and packaging is so important for achieving your brand’s mission.

A quick, no-nonsense guide to the legal must-knows for branding, so you can focus on building a brand, without worrying about the fine print

Have you ever wondered why some brands stand the test of time while others fade away? It’s easy to blame leadership when a brand fails - and often, that’s fair. But here’s something to consider: strategic branding shapes leadership. The two go hand in hand. Let’s explore the key branding strategies that keep classic brands ahead of the curve.

As we step into a new year, let's embrace a journey of reflection, weaving through the highs, lows, and invaluable lessons that shaped our path in 2023. Consider the impact you've made along the way and envision the positive ripples you'll create in the year ahead.

Building your brand is a never-ending journey, yet there are instances when despite your dedicated efforts, progress seems elusive. Ever wonder why you might be stuck? Here are a few reasons: