
Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus. Having these two together plays a critical role in brand success. But what happens when you only have one of these? Packaging fail.Â
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When packaging goes wrong
Packaging is not a container where you put your product - it’s an extension of your brand. Unboxing is an experience for your customers. Think of what they'll feel when they unbox your product... Happy? Annoyed? Irritated? Now think of the consumers who opened these... Do you think they were happy?
📦 Using unnecessary plastic: Gone are the days when plastic was the main material used for packaging. Consumers are becoming more eco-conscious and choose brands that use environmentally-friendly materials. If you can protect your product without using unnecessary plastic, do it.
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📦 Overpackaging: Here's another unnecessary waste. Here are five things to consider when it comes to packaging: size, safety, durability, shelf space, and storage space. In other words, your packaging should be the right size for your product - not too small, not too big.
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📦 Creating hard-to-open packaging: Remember that unboxing is a brand experience. Customers should be excited to open your product, not struggle with it.
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📦 Adopting a one-size-fits-all: Packaging is not a small, medium, or large container. Even if it's the same product but different sizes, it should be packaged in the right container.

📦 Designing misleading packaging: Be honest in your packaging. Some packaging mislead the customer about size or amount they're getting. Make sure they get what they're expecting.
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📦 Skimping on packaging: If you can only do one thing in your packaging it is to protect your product. Damaged products, because you skimped on packaging, can break customer trust.
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📦 Neglecting thoughtful design: And there are some packaging fails that's hard to classify because they're simply not well thought off.
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What you can do
You may have pictured your own product packaging while reading, and that’s a great start. Perhaps you were mentally ticking off boxes, wondering if any of these packaging fails apply to you. Now, take it a step further - look up unboxing videos of your product online or ask someone outside your immediate circle to unbox it and share their thoughts.
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Even if your packaging didn’t fall into these common traps, there’s always room to improve the customer experience. If you’re ready to take your packaging to the next level, it’s time to bring in the pros.
Let’s make your packaging unforgettable - book a call with ME BRAND today and start creating packaging that speaks volumes!
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