Ranking from interbrands.com 2023
Have you ever wondered why some brands stand the test of time while others fade away? It’s easy to blame leadership when a brand fails - and often, that’s fair. But here’s something to consider: strategic branding shapes leadership. The two go hand in hand. Let’s explore the key branding strategies that keep classic brands ahead of the curve.
⭐ They stand by their brand guidelines: Having brand guidelines keeps the messaging consistent and cohesive. This tool helps brands become recognisable and powerful.
⭐ Customers see them everywhere: Their presence is strong. Visibility determines how customers can find and engage with your brand.
⭐ They offer something unique: Top brands focus on their unique selling proposition because they know people buy their products because of it.
⭐ They tell stories: Storytelling is a strategy to connect on a deeper level with customers. It's also a good way to establish brand identity.
⭐ They look at what they're doing: They conduct occasional brand audit to figure out what's working and what needs to be improved. Through an audit, brands will know what to change and how to adapt to trends.
⭐ They work with professionals: New brand owners cut costs and do things on their own. This saves money but doesn't guarantee your brand will stand out. Experts can offer valuable insights to ensure you get the results you want.
⭐ They prioritise quality: Classic brands are known for their high-quality products. Consistent quality builds a reputation for reliability.
What should you do as a brand owner?
Take a moment to check if your brand meets these things. Identify the gaps and focus your efforts on the areas that need improvement. Want a fresh perspective? Schedule a consultation with ME BRAND to refine your strategy.
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