Standing out in business isn’t just about having a great product - it’s about how you present it. Yet so many brands try to cut corners on branding and packaging, thinking a DIY approach will do the trick. But we all know the saying, you get what you pay for! Saving money upfront often leads to missed opportunities down the line. And believe ME… we’ve seen firsthand how professional branding can make all the difference.

Creating a brand and starting a business are two different things. While starting a business focuses on logistics like products, services, and operations, creating a brand is about crafting an identity that resonates with your audience. A strong brand tells your story, connects emotionally, and sets you apart from competitors. Let's walk you through the steps to create a brand that reflects your vision and builds lasting customer relationships.

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus...

Have you ever wondered why some brands stand the test of time while others fade away? It’s easy to blame leadership when a brand fails - and often, that’s fair. But here’s something to consider: strategic branding shapes leadership. The two go hand in hand. Let’s explore the key branding strategies that keep classic brands ahead of the curve.

Having a powerful brand is the heartbeat of your business, but when your direction points you to going global, things can get a little tricky. Have you thought of whether your brand is culturally sensitive or not?

Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...

Safeguard your Brand: Catch those typos!

Imagine your brand as a character in a story, not just a thing on a shelf. It's about making people feel something, creating a connection that goes beyond, "Hey, here's something to buy."

As we step into a new year, let's embrace a journey of reflection, weaving through the highs, lows, and invaluable lessons that shaped our path in 2023. Consider the impact you've made along the way and envision the positive ripples you'll create in the year ahead.

The truth is, no one likes to be left on the shelf. Being overlooked often boils down to poor brand design (aside from price). Bad design can drastically impact sales in various negative ways. On the flip side, great designs compel customers to grab your product and make a purchase.

The worst type of product packaging is the one that's harmful to the environment and fails to serve its primary function of protecting, presenting, and identifying the product.

You want your brand to catch the attention of your customers. The first product they'll click when they scroll through an online marketplace app; or the first one they'll grab when they walk through a store aisle. You want your product to be enticing enough for them to pick it among a sea of choices.

If you are not on social media then you are missing out on opportunities for jobs, clients, partnerships and the ability to expand your...