If you're wondering why you need a strong Personal Brand then here's some quick easy reminders.
Let's call it out in a simple 1-2-3...
1️⃣ You are not attracting the right clients.
Many times we find ourselves with new clients, but they don't seem to be the right fit - and that's where personal branding comes in.
Your personal brand is not just about you, it's also about your audience. Who are your audience? What do they desire? The answers to these questions will attract the perfect client and help you provide real value to your audience.
2️⃣ You are not being seen or heard.
All fields are filled with "experts", but it is your personal brand that will make you stand out.
A strong personal brand makes you memorable. So no matter how many experts there are, your personal brand will differentiate you from the crowd.
3️⃣ You are not perceived as credible.
People may have heard of you, but they may not know how trustworthy you are. Knowing you and trusting you are two different things.
To build credibility, you need to provide value to your audience - without asking for anything in return. You and your offers will come in mind first when people are in need of your type of service. This means you have gained their trust and have created a strong memorable brand. So remember, if you're brand is not strong then it's important to start working on these three reminders.