Bold brands get remembered. Beige brands don’t.

Source: Whiskey River Soap

Ever noticed how most brands sound like they’ve been run through the same corporate filter?

Safe. Polite. Forgettable.

Then there’s Whiskey River Soap Co. - a brand that takes no prisoners, and one we’ve come to admire 🙂.

Source: Whiskey River Soap

Shock value that sells

They’ve built an entire empire on tongue-in-cheek product names:

• Soap for Middle Children (smells like “whatever”)

• Soap for Awkward Moments (smells like panic and regret)

• Soap for Procrastinators (smells like nothing got done) 

... and yes, they’ve even got a few we probably can’t print here.

⇢ Shocking? Definitely.

⇢ Offensive? Sometimes.

⇢ Memorable? Always.

Source: Whiskey River Soap

The genius behind the humour

• Their soaps, candles, and stationery are giftable conversation starters.

• Their shock factor makes them shareable - you either laugh, roll your eyes, or feel slightly offended. Either way, you remember.

• They’ve built their success not on fragrance lists or fancy boxes, but on tone of voice.

    Source: Unsplash.com

Now, think about your brand...

What’s your tone of voice - playful, bold, or blandly safe?

Does your message spark a reaction - or does it fade into the background?

If someone summed up your USP in one line, would it sound like anyone else’s?

This is where brand positioning and identity guidelines matter. They don’t just keep your fonts and colours neat - they define your personality, the way you speak, and how you connect.

Key takeaway:

⚡ Brands that dare to be different carve out loyalty.

⚡ Brands that speak boldly build instant recognition.

⚡ Brands that blend in get forgotten.

If your brand sounds like it’s on autopilot, you’re missing your chance to own your space in the market.