Bringing your products to life: The power of Lighting, Angles, and Simplicity

Kitty Lai
Jun 5
3 min read

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

Here are some practical tips I’ve picked up along the way...

Lighting: The Secret to a professional Look

Lighting is arguably the most crucial aspect of product photography as it sets the mood.

➤ Soft, natural light works wonders for a clean and authentic feel, while controlled studio lighting ensures consistency across your product range.

➤ Harsh shadows or poor lighting can make even the best products look unappealing, so experiment with diffusers or reflectors to create a balanced, flattering glow.

Angles: More than just front and centre

Your customers can’t pick up your product, so show them every detail.

➤ A mix of angles - top-down, side views, and lifestyle shots - helps them visualise size, texture, and function.

➤ Close-ups bring attention to key features, while wider shots provide context.

➤ Test different perspectives to highlight what makes your product unique.

Simplicity: Let the product shine

Less is often more.

➤ A clean background keeps the focus on your product and ensures a clutter-free, professional look.

➤ White backgrounds are a staple for e-commerce, but soft neutrals or branded colours can add personality.

➤ Keep it simple and let your product do the talking.

Colour & Props: Subtle enhancements

Props should complement, not compete.

➤ A well-placed item can add context - think a coffee mug beside a planner or fresh ingredients next to a kitchen tool.

➤ Stick to a colour palette that enhances your brand’s aesthetic, ensuring everything feels cohesive and on-brand.

Location: Studio vs. natural settings

Where you shoot can change the entire feel of your product images.

➤ A studio setup gives you full control over lighting and consistency, making it ideal for e-commerce listings.

➤ On the other hand, shooting in natural settings - like a cosy home, a stylish workspace, or even outdoors - can add warmth and authenticity, helping customers imagine your product in their own lives.

Lifestyle photography: Creating a connection

Lifestyle photography bridges the gap between product and customer.

➤ Instead of just displaying an item, show it in use - whether it’s a candle glowing in a serene bedroom, a watch on someone’s wrist, or a planner open on a neatly styled desk.

➤ These images help customers visualise how the product fits into their daily routine, making it feel more desirable and practical.

Backdrops: Setting the scene

Your backdrop should enhance, not distract.

➤ A simple white or neutral backdrop works well for product listings, but textured surfaces like wooden tables, marble slabs, or linen fabrics can add depth and personality.

➤ Choose a backdrop that aligns with your brand’s aesthetic - earthy tones for organic products, sleek monochrome for modern gadgets, or pastel hues for soft, feminine branding.

Putting these altogether

Your product photos are your digital storefront. Investing in lighting, angles, and styling will not only make your brand look more professional but also help customers connect with what you sell. Keep it clean, intentional, and compelling - because great photography turns browsing into buying.