ME BRAND awarded SME National Business Awards 2025 finalist for Business Innovation

Creating a brand and starting a business are two different things. While starting a business focuses on logistics like products, services, and operations, creating a brand is about crafting an identity that resonates with your audience. A strong brand tells your story, connects emotionally, and sets you apart from competitors. Let's walk you through the steps to create a brand that reflects your vision and builds lasting customer relationships.

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

TOMS’ story is a testament to the impact of storytelling in business. Sharing your brand's story can create a deeper emotional connection with your audience and drive meaningful engagement.

Design isn’t just about how your brand looks - it’s a tool that connects your business with your audience. That’s why understanding the design process behind your logo, website, and packaging is so important for achieving your brand’s mission.

You've seen going viral in action. The funny cat, heartfelt, or unique videos that people like and get reposted hundreds of thousands of times. This phenomenon is called viral marketing. While there's no exact formula for how content gets viral, it's worth aiming for. Even if your packaging doesn't go viral online, at least it stands out on store shelves.

A quick, no-nonsense guide to the legal must-knows for branding, so you can focus on building a brand, without worrying about the fine print

Branding is not only about what people see, but what they feel. The emotion they feel may influence than what they see...

Technology has always shaped how we create - but now, with the rise of artificial intelligence, we’re seeing a whole new level of possibility. Imagine combining the limitless potential of AI with your unique creativity.

Halloween - a night filled with spiders, webs, bats, witches, ghosts, costumes, and candies! But it's more than just a night of tricks or treats, it has become a golden (or in this case dark) opportunity for brands to join in on the scare.

Having a powerful brand is the heartbeat of your business, but when your direction points you to going global, things can get a little tricky. Have you thought of whether your brand is culturally sensitive or not?

Let's face your challenges and overcome your fears. Here's how you can embrace your triumphs!

Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...

Safeguard your Brand: Catch those typos!

Today, let's celebrate our beautiful planet 🌎 and explore ways your business can become a champion for sustainability 🌱.

Discover the true success of your personal brand beyond mere numbers. Explore the impact you make and connections you forge. #PersonalBrand

You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing, while others are all about making bank. But over time, as you're busy running the show, it's easy for the focus to shift and for certain parts of your brand to get a little neglected.

Imagine your brand as a character in a story, not just a thing on a shelf. It's about making people feel something, creating a connection that goes beyond, "Hey, here's something to buy."

As we step into a new year, let's embrace a journey of reflection, weaving through the highs, lows, and invaluable lessons that shaped our path in 2023. Consider the impact you've made along the way and envision the positive ripples you'll create in the year ahead.

Building your brand is a never-ending journey, yet there are instances when despite your dedicated efforts, progress seems elusive. Ever wonder why you might be stuck? Here are a few reasons: