We’ve all seen the rise of sustainable packaging - and yes, it’s still a big deal. But let’s not forget about the design. Just because...

You know the saying, “One person’s trash is another’s treasure”? Well, it’s never been truer than in the case of designer packaging. Once destined for the bin, high-end boxes, bags, and bottles are now finding a second life on thrift shop shelves, online marketplaces, and even in people’s homes - as décor, storage, or collectables.

Creating a brand and starting a business are two different things. While starting a business focuses on logistics like products, services, and operations, creating a brand is about crafting an identity that resonates with your audience. A strong brand tells your story, connects emotionally, and sets you apart from competitors. Let's walk you through the steps to create a brand that reflects your vision and builds lasting customer relationships.

Senses-based packaging activates multiple senses to enhance the customer's unboxing experience.

You've seen going viral in action. The funny cat, heartfelt, or unique videos that people like and get reposted hundreds of thousands of times. This phenomenon is called viral marketing. While there's no exact formula for how content gets viral, it's worth aiming for. Even if your packaging doesn't go viral online, at least it stands out on store shelves.

When your brand stands out in the market, the upside is customers notice you and you get more sales. The downside is... your product may get

Everybody knows that the main function of packaging is to protect the product; the design or even the build of the packaging is a bonus...

Halloween - a night filled with spiders, webs, bats, witches, ghosts, costumes, and candies! But it's more than just a night of tricks or treats, it has become a golden (or in this case dark) opportunity for brands to join in on the scare.

The worst type of product packaging is the one that's harmful to the environment and fails to serve its primary function of protecting, presenting, and identifying the product.