On the surface, choice looks like freedom. Shelves stacked with shampoos, endless toasters, page after page of identical phone cases. But too many options don’t liberate customers - they freeze them. Psychologists call it decision fatigue: when the brain has so much to weigh up, it just says “no thanks” and walks away from the buy button.

What’s your tone of voice - playful, bold, or blandly safe? Does your message spark a reaction - or does it fade into the background? If someone summed up your USP in one line, would it sound like anyone else’s? This is where brand positioning and identity guidelines matter. They don’t just keep your fonts and colours neat - they define your personality, the way you speak, and how you connect.

ME BRAND awarded SME National Business Awards 2025 finalist for Business Innovation

Great product photography isn’t just about showcasing what you sell - it’s about creating a desire for it. Whether you’re launching a new collection or refining your brand’s aesthetic, the way you photograph your products can make all the difference. I’ve directed my fair share of photoshoots, from models and babies to food, fashion accessories, and products - though luckily, not pets (yet!).

Technology has always shaped how we create - but now, with the rise of artificial intelligence, we’re seeing a whole new level of possibility. Imagine combining the limitless potential of AI with your unique creativity.

Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...

I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things they get wrong when it comes to product branding and design (even my son has an opinion when he sees bad branding or packaging... which kind of warms my heart to know that he's been paying attention).

You want your brand to catch the attention of your customers. The first product they'll click when they scroll through an online marketplace app; or the first one they'll grab when they walk through a store aisle. You want your product to be enticing enough for them to pick it among a sea of choices.