The name you choose for your brand carries a lot of weight. It's the first impression you make.

Let's face your challenges and overcome your fears. Here's how you can embrace your triumphs!

Have you ever found yourself humming a catchy jingle from an advert or instantly recognising a brand just by hearing a few notes? ...

Safeguard your Brand: Catch those typos!

You know how it goes—some entrepreneurs dive into their brands headfirst because they're totally passionate about what they're doing, while others are all about making bank. But over time, as you're busy running the show, it's easy for the focus to shift and for certain parts of your brand to get a little neglected.

Imagine your brand as a character in a story, not just a thing on a shelf. It's about making people feel something, creating a connection that goes beyond, "Hey, here's something to buy."

The truth is, no one likes to be left on the shelf. Being overlooked often boils down to poor brand design (aside from price). Bad design can drastically impact sales in various negative ways. On the flip side, great designs compel customers to grab your product and make a purchase.

The worst type of product packaging is the one that's harmful to the environment and fails to serve its primary function of protecting, presenting, and identifying the product.

I’ve worked with hundreds of customers over the last 20+ years in my industry, and I can say there is a common repeat pattern of things they get wrong when it comes to product branding and design (even my son has an opinion when he sees bad branding or packaging... which kind of warms my heart to know that he's been paying attention).

You want your brand to catch the attention of your customers. The first product they'll click when they scroll through an online marketplace app; or the first one they'll grab when they walk through a store aisle. You want your product to be enticing enough for them to pick it among a sea of choices.

3 Ways To Make People Curious About You. Make people more curious and more interested in you with these top tips.

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Do you think undercharging your services will encourage people to choose you over your competitors? Nope, it doesn't. If you think...

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A personal brand will evolve with you over time and there are occasions when you simply just want to re-invent your brand. In many cases...